Earl Grey canelé and orange juice at LOOOP Bakery in Seongsu

In short

LOOOP Bakery is a white-toned bakery café on Yeonmujang 5-gil in Seongdong, Seoul, right next door to Dior Seongsu. The order was an Earl Grey canelé, an iced americano and a natural orange juice: the canelé was crisp outside and moist inside, and the juice still had real orange pulp in it. With vegan cookies, salt bread and whole cakes on the shelves, LOOOP Bakery makes choosing dessert half the fun.

Dessert and drinks at LOOOP Bakery in Seongsu

Good to know

Address
1st floor, 9-13 Yeonmujang 5-gil, Seongdong-gu, Seoul
Hours
Daily 09:00 - 02:00 (next day)
Drinks
Americano 6,000 won, latte 7,000 won, cold brew 7,000 won, LOOOP latte 8,000 won
Filter coffee of the day
Weekday price 6,500 won / weekend 8,000 won
Vegan bakery
Vegan chocolate cookie and Earl Grey cookie 2,900 won, vegan protein muffin and pound cake 3,900 won
Cakes
Strawberry and kiwi cream cake 15,000 won, Dubai chocolate cake 18,000 won, Seongsu cheesecake 15,000 won
Seating
Several tables for two and four, plus large group tables
Price reference
₩6,000 ≈ $4.3 · ₩7,000 ≈ $5 · ₩8,000 ≈ $5.8 (2026-09-21)

as written by the visitor on Sep 21, 2026

Cover image of LOOOP Bakery café in Seongsu

I went to a bakery café in Seongsu!

Dessert and drinks at LOOOP Bakery in Seongsu

I had some delicious dessert and drinks at LOOOP Bakery in Seongsu.

Exterior of LOOOP Bakery café

LOOOP Bakery is a hip café famous as a dessert spot in Seongsu.

Building view of LOOOP café on Yeonmujang 5-gil
Entrance of LOOOP Bakery café next to Dior Seongsu

Dior Seongsu is right next door, so it's the perfect date course — take photos at the photo zone and stop by the pop-up store too.

White-toned interior of LOOOP Bakery café

The moment you walk in, you see a clean white-toned café, so I quickly grabbed a seat and ordered.

LOOOP Bakery menu and prices in Seongsu

Let's look at the drink menu at LOOOP Bakery in Seongsu. There's a wide variety: Americano ₩6,000, Latte ₩7,000, Cold Brew ₩7,000, LOOOP Latte ₩8,000, Lemonicano ₩7,000, Classy Dark Chocolate ₩7,900, Grapefruit Tea ₩7,900, Orange Sunrise ₩7,900, Natural Ade ₩7,900, and more.

Drink menu board at LOOOP Bakery café

LOOOP Bakery sells both specialty coffee and filter coffee. The filter coffee brewed with LOOOP's recommended beans is called Today's Filter Coffee. You can drink today's bean coffee at a weekday discount of ₩6,500, or ₩8,000 on weekends.

Display of LOOOP specialty coffee beans
Sign for today's filter coffee beans

I liked being able to check out each type of bean one by one. As befits a Seongsu bakery café, there are lots of bread varieties. I was glad to see so many vegan bakery items — vegan chocolate cookie ₩2,900, vegan Earl Grey cookie ₩2,900, vegan protein muffin ₩3,900, vegan pound cake ₩3,900.

Bakery case with vegan cookies and muffins
Display case of vegan pound cakes

They also sell crunchy brownie cookies, levain cookies ₩5,700, sweet black sesame soft cookies ₩5,000, palmier ₩8,000, chocolate egg tart ₩5,900, pastry pin apple muffin ₩6,500, LOOOP New York bear roll matcha oreo ₩8,000, and more.

Display of levain cookies and baked pastries
Dessert case with egg tarts and muffins

There were also lots of savory bread options — plain salt bread ₩3,500, garlic cream cheese salt bread ₩4,500, condensed milk salt bread ₩4,000, avocado ham croissant ₩9,500, jambon-beurre croissant ₩8,500, sausage danish ₩8,000, ribbon croissant, and more.

Bread case with salt bread and croissants
Display of meal breads including jambon-beurre croissant

As a well-known Seongsu cake spot, they have a wide variety of cakes too — strawberry cream cake ₩15,000, kiwi cream cake ₩15,000, orange brown rice pound cake ₩15,000, Dubai chocolate cake ₩18,000, Seongsu cheesecake ₩15,000, vegan halmi gateau ₩15,000, vegan berry chocolate chestnut cake ₩15,000, Dubai chewy cookie ₩8,500, and more.

  • Address | 9-13 Yeonmujang 5-gil, 1st floor, Seongdong-gu, Seoul, South Korea
  • Hours | Daily 09:00 - 2:00 (next day)
  • Menu | Americano ₩6,500, Natural Orange Juice ₩9,000

Inside LOOOP Bakery: white interior and seating

The exterior already had that Seongsu feel, but the inside of the café is even more hip.

Interior seating area of LOOOP Bakery café
Window-side table with a large window

There's a good variety of tables and a big window, making it a pretty café for photos too.

What are the chairs and tables like?

From window-side tables to group tables, there's a nice range of seating setups.

  • Chair comfort | Comfortable even sitting for 2-3 hours.
  • Table setup | Multiple 2-person and 4-person tables. Group tables available.
  • Party size | Good for solo laptop work, dates, groups of 2-4. Group gatherings possible.

How do the Earl Grey canelé and natural orange juice taste?

Canelé and two drinks on the table

My order of drinks and canelé arrived. Being a bakery café, there were several kinds of baked pastries, and I picked the Earl Grey canelé.

Canelé topped with Earl Grey gateau

An Earl Grey gateau is lightly placed on top of the canelé.

Close-up of the Earl Grey canelé
Cross-section of the canelé cut in half

The canelé was crisp outside and moist inside, with the Earl Grey aroma spreading subtly through it — delicious.

Iced americano and orange juice

For drinks, I ordered an iced americano and a natural orange juice.

Natural orange juice with pulp

The orange juice, made from fresh squeezed oranges, tasted like it burst the moment I drank it. The orange pulp was still there whole — delicious.

A cup of strong iced americano

The americano was strong, which made it the perfect pairing with the sweet canelé!

Where it is

LOOOP BakeryLOOOP 루프 베이커리 카페

9-13 Yeonmujang 5-gil, 1st floor, Seongdong-gu, Seoul, South Korea서울특별시 성동구 연무장5길 9-13 1층

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