Sangwangsimni hair salon deep brown dye and layered cut: Urban Ground

I hadn't been able to take proper care of my hair for a while, and at some point every time I looked in the mirror, my hair started looking really frizzy and messy.

In particular, the layers from my previous layered cut had grown out a lot, so the effect of nicely framing my face line was gone. I also hadn't dyed or done any clinic treatments in a while, so the color was uneven overall and my hair felt dry. This time, I decided to get a layered cut and dye done together.

The place I visited this time was Urban Ground Hair Sangwangsimni Branch.

Where is Urban Ground Hair Sangwangsimni Station Branch, and when is it open?

Urban Ground Hair Sangwangsimni Station Branch is on the 2nd floor of the VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul, near Exit 4 of Sangwangsimni Station. Hours are Tue-Sat 10:00-20:00, Sun 10:00-19:00, and you can book through Naver Reservation.

• Location: 2F, VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul (near Sangwangsimni Station Exit 4)
• Hours: Tue-Sat 10:00-20:00 / Sun 10:00-19:00
• Parking: Available but limited — inquire before visiting
• Reservations: via Naver Reservation
• A bright, modern, comfortable salon

The Sangwangsimni branch of Urban Ground Hair is located on the 2nd floor of the building, and their signature service prices are posted right at the entrance.

Overall, it was a bright, modern-feeling salon. Since it runs by appointment, visiting at your designated time meant I could get my service done calmly without any chaotic atmosphere, which I really liked. Also, at Urban Ground Hair Sangwangsimni Station Branch, the designer handles everything one-on-one from start to finish with no assistant, which already inspired confidence before the service even began.

If you're a first-time customer or register as a VIP member, there are various service discounts and point benefits, so it's worth checking out if you plan to visit.

✂️ Reshaping the layered cut along the face line

First, we started with the cut.

Quite a bit of time had passed since my last layered cut, so the layers had grown out a lot overall. Rather than just cutting off a lot of length, the consultation focused on keeping my current length while resetting the proper layer length to fit my face line.

Actually, where you place the layers in a layered cut can noticeably change your face shape or overall vibe. This time, the lines around my face were naturally cleaned up, and the parts that had looked heavy were lightened.

Before the cut, my hair felt frizzy and the ends looked unkempt, but just from the cut alone, the silhouette of my hair became much cleaner.

What I especially liked was that instead of over-layering to the point of feeling too light, it kept the mood of my original layered cut while falling naturally along my face line.

🎨 The hair consultation before dyeing at Urban Ground Hair

The designer who helped with my service today gave a really detailed color consultation right after the cut. They carefully checked my current hair condition, the color I wanted, and ways to help it last longer.

Lately I'd been getting more gray hairs, and spots where the dye had faded made the color look patchy, which had been bothering me a lot. I also mentioned that my dye never seemed to last very long, and they told me that my hair was lacking protein, which was likely why the color didn't stay long even after dyeing.

So, to help the color last longer, they thoroughly sprayed a protein ampoule onto my hair before the dye process.

I was satisfied that instead of just focusing on applying the color I wanted, they explained what I should do given my current hair condition to make the color turn out prettier and last longer.

Why choose a deep brown while preparing for pregnancy?

I also mentioned that I hadn't dyed my hair in a while because I'm preparing for pregnancy. Hearing that, they suggested that since I might not be able to dye again for a while, it would be better to go with a deeper color from the start this time — so I went with the darkest tone within brown.

Rather than simply saying "go with this color," it felt like they set the color direction while thinking ahead about my future dyeing plans, which made me feel much more at ease after the consultation.

💆‍♀️ Adding the L'Oréal Metal DX Clinic treatment

The dye was done with the Premium + L'Oréal Metal DX Clinic set.

They explained that L'Oréal Metal DX is a clinic treatment that helps reduce hair damage that can occur during dyeing — it cares for metal particles that can build up unknowingly in hair from tap water and such, helping improve color development and how well it lasts.

Hair damage was my biggest worry with dyeing, but having my hair condition checked along the way made it feel much less stressful.

🤎 How the deep brown color turned out

And now for the most important part — the dye result! The color came out really evenly all over.

Even though my original hair color had been uneven, there was no sense of certain parts looking noticeably lighter or darker — the tone matched naturally throughout.

I especially liked that the color didn't come out too light or washed out — it had the depth we'd discussed in the consultation.

🧴 Home care tips for keeping brown hair color

The color-maintenance tips shared during the service also stuck with me. The drier your hair, the harder it is for color to last, so doing hair packs often at home helps maintain the color.

Honestly, after dyeing, I'd only ever thought about maintaining the pretty color, and never really considered that hair dryness could also affect how long the color lasts. It was even better because it's something easy to do at home.

Rather than just pushing expensive products or extra treatments, I appreciated that they suggested care methods suited to my actual hair condition that I could easily do on a regular basis.

✨ Lighter, neater hair after the cut and dye

After finishing everything, the difference from before the visit was clear.

Resetting the grown-out layers to fit my face line made my whole head look much lighter, and the frizzy, messy ends were neatly tidied up. Most of all, I was satisfied that the dye color came out evenly matched all over.

If you're looking for a salon in Sangwangsimni for a layered cut and dye together, and you prefer a place that's thorough from consultation to service, I'd recommend Urban Ground Hair Sangwangsimni Branch.

Especially if, like me, you struggle with dry hair or color fading quickly after dyeing, getting a consultation tailored to your current hair condition would really help with both the service and the aftercare.