Jwadong eyewear shop in Haeundae for thin metal frames: Second Face

Today I want to share my visit to Second Face Sinsigaji Branch, an optician in Haeundae, Busan. It was such a fun browse — Lindberg, Oakley, Keumja Eyewear, Kame Mannen, Tart Optical, Project Products, and plenty of other domestic and international eyewear brands all under one roof. Let me walk you through the location, the inside of the store, and the glasses I ended up buying.

Where is Second Face Sinsigaji Branch? Hours and parking

Second Face Sinsigaji Branch is at 175 Jwadong Sunhwan-ro, Units 103 & 104, Haeundae-gu, Busan, open daily from 09:30 to 21:00. Both reservations and walk-ins are welcome, and the store offers Wi-Fi, separate men's/women's restrooms, and even delivery.

• Parking 1: Public lot in front of Blue Club Jwadong branch — parking support available
• Parking 2: If lot 1 is full, use the Haeundae District Office of Education lot — parking support available

If you're driving, just search 'Blue Club Jwadong branch' in your navigation and you'll find it easily. Second Face Sinsigaji Branch has a gray exterior with a big glasses-shaped sign and the 'SECOND FACE' logo, so it's hard to miss.

Which eyewear brands are in store, from Lindberg to Chrome Hearts

Inside, Second Face Sinsigaji Branch is bright and clean in white tones, with glasses and sunglasses filling both the walls and the center of the shop.

The first thing that caught my eye was Lindberg, the Danish premium eyewear brand sometimes called the 'Rolls-Royce of eyewear.' Since Lindberg glasses are on the pricier side, after-purchase care like fitting, adjustments, and part replacements matters just as much as the initial pick, so it's worth confirming you're buying from an authorized dealer. Second Face Sinsigaji Branch has a dedicated Lindberg display, where I could compare thin, lightweight frames alongside round and square designs in different colors.

One showcase held Chrome Hearts glasses and sunglasses on their own. The brand's signature heavy frames and details really stood out, and with prices ranging from ₩2,000,000 to ₩3,000,000, it definitely felt like premium eyewear.

Trying on the Oakley Meta HSTN in person

One especially interesting product at Second Face Sinsigaji Branch was the Oakley Meta Hstn, a smart AI eyewear collaboration between Oakley and Meta. It has a built-in camera, speaker, and microphone, letting you shoot photos and video, listen to music, take calls, and use Meta AI features. I tried it on myself, and even without wearing earphones, the sound came through as clearly as if I had earphones in — genuinely surprising.

Beyond Lindberg and Oakley Meta, I also got to check out brands like Project Products, Tart Optical, and Kame Mannen. With metal frames, horn-rimmed frames, and sunglasses all in a range of designs and colors, it was fun trying on and comparing several brands in one place.

There were also several domestic eyewear brands like Karin, Public Beacon, and Fakeme. Each brand had its own display area, making it easy to browse everything from frames to sunglasses at a relaxed pace.

Value frames you can pick from around 10,000 won

Alongside the premium brands, there was also a good range of frames priced more affordably, from around ₩10,000 up through ₩30,000, ₩40,000, and ₩50,000. At the time of my visit there was also a discount event running on frames and lenses, so there was plenty of room to choose depending on budget.

Kids zone, sports glasses, contact lenses and the eye exam room

Second Face Sinsigaji Branch also has a separate KIDS ZONE stocked with glasses and sunglasses for children, not just adults. There were colorful options in pink, blue, and mint alongside simpler designs, all in smaller sizes suited to kids.

There was also a wide selection of sports glasses and sunglasses. Oakley sports sunglasses had their own dedicated display case, and prescription swim goggles and other sports eyewear were sold too, making it a good stop for anyone into running, cycling, or swimming.

Beyond glasses and sunglasses, there was a range of contact lenses including Acuvue to browse as well.

There's also a dedicated exam room for eye tests. It's equipped with various vision-testing equipment, set in an independent space toward the back of the store where you can get a comfortable eye exam.

Buying a daily thin metal frame and getting it fitted

I didn't just browse that day — I also bought a pair of thin metal frames at Second Face Sinsigaji Branch for my boyfriend to wear daily. After trying on several pairs, we picked a clean, thin metal frame, and after the purchase, the staff carefully fitted it to his face.

What stood out most was how friendly and attentive the owner was, from choosing the glasses through to the fitting — it made browsing and buying feel easy and relaxed. With such a wide range of frames and such satisfying service, this is a Haeundae optician I'd happily come back to for glasses or sunglasses. Next time I need a new pair, I think I'll be heading back to Second Face Haeundae again.