Bucheon bakery for walnut cranberry rye milk bread, 2cm cut

Easy White Bread in Bucheon Sinjung-dong — the milk bread rumors are true

A Bucheon Sinjung-dong bread bakery worth the fuss. Easy White Bread bakes its milk bread fresh every day with AOP French butter and carefully chosen ingredients.

Drawn in as if hypnotized by the smell of freshly baked bread, I visited Easy White Bread, a Bucheon Sinjung-dong bakery I'd heard was a milk bread hotspot. And yes — it really is! Soft, layered, tearing away in silky strands. Pop it in the toaster for a moment and the buttery aroma and look are unbeatable.

Location, parking, and hours

It's right behind the Lotte Department Store at Sinjung-dong Station, so it's easy to find.

• 272 Gilju-ro, Wonmi-gu, Bucheon-si, Gyeonggi-do, South Korea
• 344m from Sinjung-dong Station Exit 3
• Public parking on the street — there's a public lot right beside the store, so I parked there and visited without worry.
• Open daily 09:00–20:00

The square, neatly cut photos of freshly baked bread catch your eye.

The waiting deck and bench seating are charming. This Bucheon Sinjung-dong bakery, Easy White Bread, is fresh off its 2-month opening anniversary! You can still spot the opening celebration flower pots.

Fresh milk bread just came out 🍞🍞🍞 They also take orders for groups, events, gatherings, and gifts. Milk bread as a thank-you gift for an event... that sounds like a thoughtful present. Let's go inside now.

Just looking at the freshly baked loaves already makes them seem delicious, right? Simply looking at them put me in a good mood.

There's a bread tasting corner. Me? I ate some, haha.

Oh, it was so cute I had to take a shot 📸 A bread-shaped pencil holder!

Milk bread menu and prices

There's a life-size model bread on display, which made it easy to tell the size and price difference between the Half and Whole Golden Beurre bread.

• Golden Beurre Milk Bread Half ₩6,000 / Whole ₩11,000
• There's also a 1pc option, so it felt affordable — Golden Beurre Milk Bread 1pc ₩1,500
• Fresh Cream Castella Milk Bread 1pc ₩2,800
• There's also olive cheese milk bread, walnut cranberry rye milk bread, soboro chestnut rice cake milk bread, and more.

They also have handmade jam and cream cheese. The perfect partner for bread. And I heard this place is secretly a drip coffee spot too. So of course I had to pair my bread with a cup — iced americano, hot americano.

What I ordered today: a Golden Beurre Milk Bread Half, one olive cheese milk bread, one walnut cranberry rye milk bread, a hot americano, and an iced americano.

Cutting the bread by thickness — I asked for 2cm

One special thing about this Bucheon Sinjung-dong bakery, Easy White Bread! They cut the bread to whatever thickness you want.

I asked for 2cm, which they said is the usual recommendation. 2cm is the standard thickness, the most commonly eaten one. Alright, here comes the cutting—

What is AOP French butter?

The pâtissier's insistence on using only AOP French butter. AOP is apparently a 'Protected Designation of Origin' certification mark designated and protected by the European Union. Because the AOP standards are so strict, butter marked AOP can be trusted completely. So the price is probably quite significant, right?

Writing a Naver receipt review gets you cream cheese in hand! With my heart full, I rush home. Let's go — 🚘

Three kinds of milk bread, tasted at home

Golden Beurre Milk Bread Half

I opened the plastic wrap and took a sniff first — it smells nutty. Pressing it with a fork, it's fluffy and soft. I ate it plain, tearing it apart with my hands, nothing added. Sweet, moist, and ultra-soft! I think it'd be perfect as a snack for little kids too. Recommended.

Walnut cranberry rye milk bread

You can see the cranberries packed in tightly. 😍 Being rye, it looks healthy just from the appearance. It might look dry, but no, no! It's actually soft.

Olive cheese milk bread

Personally, this bread has both of my favorite things. Maybe the car was warm — there was a spot where the cheese had slightly melted, which made it even harder to resist, haha. The olives' slight funkiness together with the nutty cheese! Just... perfect. Absolutely nailed it.

To sum up

• The milk bread is really soft and moist
• It tastes great eaten plain, no toppings needed 👍
• Would be great as a snack for kids and little ones
• Easy access, right next to Lotte Department Store at Sinjung-dong Station
• Open just 2 months, the store is clean and the staff are kind
• Group orders are possible, and the gift sets are practical and nice
• They're sincere about ingredients, full of care and effort

— Recommended. 100% would visit again —

It's been a while since I had truly delicious bread. 🍞🍞 I saved some for my kid to have after academy later. No empty plate today, but as always — I ate well today. 😋