Sinjung-dong bakery new deep chocolate milk bread: Easy White Bread

In short

Easy White Bread Bucheon Sinjung-dong is a milk bread (saeng-sikppang) bakery in the Cosmopolitan officetel commercial building, 344m from Exit 3 of Sinjung-dong Station in Bucheon, Gyeonggi. The new deep chocolate milk bread (9,000 won), a soboro chestnut rice cake milk bread (8,500 won) and a real strawberry latte (4,500 won) went home as takeout, and cutting the chocolate loaf in half revealed layers of chocolate coating, thick cream, chocolate chips and custard cream. Chocolate lovers should try this new Easy White Bread item before it sells out.

Cross-section of the deep chocolate milk bread cut in half

Good to know

Location
113, 272 Gilju-ro, Wonmi-gu, Bucheon-si, Gyeonggi-do (Cosmopolitan officetel commercial building)
Getting there
344m from Exit 3 of Sinjung-dong Station, Line 7
Parking
Underground parking at the Cosmopolitan officetel
Hours
Daily 09:00–21:00, open year-round
What was ordered
Soboro chestnut rice cake milk bread 8,500 won / Deep chocolate milk bread 9,000 won / Real strawberry latte 4,500 won
Options
Whole or half loaf; slice thickness 1.5cm, 2cm or 2.5cm
Seating
Tables inside, so bread can be eaten on the spot

as written by the visitor on Sep 17, 2026

Deep chocolate milk bread from Easy White Bread Bucheon Sinjung-dong

I'm a Korean who can't live without rice, but I love bread just as much as Korean food — enough that I'd happily make bread my staple food.

My mom and I had plans for dinner in Sinjung-dong, and I couldn't just walk past a sparrow's favorite mill, could I. I got pulled, as if hypnotized, into a bakery famous for its milk bread and walked out with a satisfying heavy bag haha.

Where is Easy White Bread Bucheon Sinjung-dong, and where do you park?

Easy White Bread Bucheon Sinjung-dong, a bakery in Bucheon, is 344m from Exit 3 of Sinjung-dong Station on Line 7, located in unit 113 of the Cosmopolitan officetel commercial building. I drove and parked in the Cosmopolitan officetel's underground lot — the parking entrance is almost right next to the Mugwang Office building next door, so drive slow and look carefully before you turn in!

Entrance to the Cosmopolitan officetel underground parking lot
Spacious underground parking spots

The underground lot was spacious with plenty of parking spots. There's an elevator connected to the lot, but since it was just one floor up, I walked up the emergency stairs haha.

Easy White Bread opening hours and storefront

Exterior of Easy White Bread Bucheon Sinjung-dong
Entrance to the bakery at unit 113

Easy White Bread Bucheon Sinjung-dong is open daily from 09:00 to 21:00 with no closed days. The exterior already gives off a classy, must-try-bread vibe — and it's nice that you can go grab delicious milk bread any day without worrying about closures haha.

Inside Easy White Bread: seating and the free tasting corner

The floor-to-ceiling windows let you peek in from outside haha. The proudly displayed certificates(?) really instill that trust — of course, this is Easy White Bread.

Certificates displayed inside the floor-to-ceiling windows

Actually, this place is already famous for its milk bread with many branches nationwide, so I was so happy to see a new location open in Bucheon Sinjung-dong.

The interior is on the cozy side, but there are tables set up so you can eat freshly baked bread right there! The eye-catching cute bread cushions and dolls made me want them so bad..

Store interior with tables and bread-shaped cushions and dolls
Cozy seating area inside the bakery

Behind the counter and drink-making area is the kitchen where the delicious loaves are baked, and the freshly baked bread sits on a steel rack — the smell and golden-brown look made me want to tear off a handful right then and there..

Freshly baked milk bread on a steel rack
Sample corner with bread to taste near the counter

Kindly, there's a sample corner up front where you can taste bread. It's obvious it would be delicious without even trying, and I was afraid that if I tasted it I'd end up saying 'give me everything here,' so I held back..

The menu and the new deep chocolate milk bread, 9,000 won

Menu board at Easy White Bread Bucheon Sinjung-dong

This is the menu board at Easy White Bread Bucheon Sinjung-dong, a bakery in Bucheon. The signature Golden Beurre milk bread uses AOP-certified premium French fermented butter to maximize the buttery flavor, and the butter aroma is noticeably different from regular white bread. It's just bread, but it makes you realize it's genuinely different — the price is a bit high, but it's convincing enough that you keep buying it, a truly premium loaf. There are also various breads made by adding different main ingredients to the base loaf, so it's fun to pick whatever you're drawn to that day.

Announcement for the new deep chocolate milk bread with thickness options

This time, the deep chocolate milk bread just launched — a chocolate loaf rolled out by Easy White Bread.. doesn't that sound exciting? So I tried it right away, so check the review below haha.

The loaf can be ordered whole or half, and you can also choose the thickness: 1.5cm, 2cm, or 2.5cm. The drink menu is more varied than I expected too. I heard the drip coffee is delicious — pairing it with the chocolate bread sounds like a perfect match, wow.

Cream castella bread on display

The cream castella bread that makes you want to grab a bag the moment you spot it. I made the mistake of taking photos and forgetting to buy it. Guess I'll have to go back today..

Handmade jams and cream cheese in the refrigerated showcase
Various types of cream cheese on display

The soulmates of milk bread — handmade jams and cream cheeses — are also displayed in various types in the refrigerated showcase.

What was ordered, plus the real strawberry latte at 4,500 won

My mom and I each bought a loaf to our own taste, and ordered drinks to sip on the way.

Two packed loaves of milk bread and a real strawberry latte
  • Chestnut rice cake milk bread ₩8,500
  • Deep chocolate milk bread ₩9,000
  • Real strawberry latte ₩4,500

I stirred the strawberry latte and tasted it right away — it's generously made with delicious fresh strawberry syrup made from real strawberries, refreshing, sweet, and nutty all at once, so, so good.

Real strawberry latte mixed with fresh strawberry syrup

Cutting the deep chocolate milk bread in half: what's inside?

As soon as I got home, I opened it up! Ha.. the visuals alone passed with flying colors right off the bat.

Top of the deep chocolate milk bread taken out of the box
Chocolate coating dusted with sugar powder and cacao nib crumbs

A thick layer of dark chocolate is drizzled generously over the top of the loaf, with sugar powder dusted on one half and what looks like cacao nib crumbs on the other. The packaging box was pretty heavy, so I was curious what was inside — the size itself wasn't that big, though.

Side view showing the height of the deep chocolate milk bread

This is roughly the height. I was dying to know what made it so heavy, so let's move quickly to cutting it in half. The knife barely made it through — the density was so high, my curiosity skyrocketed!!

Cross-section of the deep chocolate milk bread cut in half

WOW. If you thought a chocolate bread just meant a simple chocolate layer sandwiched between the bread, you'd be very mistaken.

Cross-section showing layers of chocolate chips and cream
Center filled with chocolate custard cream

The chocolate coating on top of the bread is generous to begin with, and underneath is a thick, milk-chocolate-like layered cream, chocolate chips packed densely between slices of bread, and in the center, another generous helping of soft, fluffy chocolate custard cream.

A hand-torn piece of the chocolate milk bread

The bread itself is a chocolate bread too, so even if you just tear off a piece to taste, it's chocolate heaven from the outside to the inside, and if you tear it apart with your hands, all these different chocolate textures come in at once and throw a party in your mouth. If you love chocolate, this is truly it. Run to Easy White Bread Bucheon Sinjung-dong, a bakery in Bucheon, right now. I'm a pretty happy person to have gotten to try this before it sells out.

Where it is

Easy White Bread Bucheon Sinjung-dong이지화이트브레드 부천신중동점

113, 272 Gilju-ro, Wonmi-gu, Bucheon-si, Gyeonggi-do, South Korea경기도 부천시 원미구 길주로 272 113호

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