Jeju City bakery for hotel tea-time Harubangne madeleines: Today Jeju

What kind of shop is Today Jeju at Shilla Duty Free Jeju?

Today Jeju Shilla Duty Free Shop Jeju Branch is a Jeju souvenir bakery located on the 1st floor of 69 Noyeon-ro, Jeju City, right next to Shilla Duty Free. It's open from 10:00 to 18:00.

Hi everyone! Every time I travel to Jeju, picking a gift for family or friends is always one of the biggest headaches. Instead of the usual chocolate or citrus pie you see everywhere, I went hunting for a Jeju souvenir with a bit more sense to it, something that makes people smile when they open it haha.

And right near Shilla Duty Free, I found a trendy Jeju hotspot that nails both vibe and taste. The place I visited is Today Jeju Shilla Duty Free Shop Jeju Branch!

Open 10:00 / Close 18:00

Where to park a rental car at Today Jeju on Noyeon-ro

It's conveniently placed to swing by on foot or by car right after duty-free shopping, and there's a spacious free dedicated parking lot behind the building, which made visiting by rental car really easy.

The moment I opened the door, I was completely won over by the bright orange curved showroom interior and the plant decor haha. The whole space was filled with a subtle, sweet, buttery aroma that lifted my mood the whole time I was browsing.

What's inside the 28,200-won box of 8 Harubangne madeleines?

Front and center among the stylishly displayed baked goods was the star of the show: Harubangne, handmade madeleines shaped like dol hareubang (stone grandfather statues), sold as a box of 8 for 28,200 won.

Combining the shape of Jeju's iconic dol hareubang with the charm of a classic French baked good, it felt like the definitive Jeju dessert. It's baked using Jeju local ingredients along with select premium materials like New Zealand butter and organic brown sugar from Brazil, with no preservatives or artificial chemical additives.

It felt even more trustworthy knowing it's a healthy, well-made bakery item the whole family, from kids to grandparents, can enjoy with peace of mind. Opening the box, I found all 8 flavors of madeleine — chocolate, prickly pear, matcha, Earl Grey, carrot, black sesame, fig, and hallabong — neatly individually wrapped inside.

The colorful dol hareubang look, right down to the tiny hats, was so cute that I grabbed my camera the second I opened the box haha. Every color captured Jeju's nature so well that it seemed like the perfect upscale Jeju souvenir to give as a gift.

Hotel tea time: why the family picked chocolate and black sesame

Back at the hotel, I had tea time with my family and tried the Harubangne together. The first one we tasted, hallabong, had a refreshing citrus flavor balanced with a rich buttery depth that made everyone go 'wow.'

The outside had a nice firmness while the inside was moist and soft, melting in your mouth beautifully. Out of the 8 flavors, our family unanimously picked chocolate and black sesame as our favorites!

The chocolate had a deep, slightly bitter cacao flavor without excessive artificial sweetness, which was exactly my type, and the black sesame delivered a rich, nutty flavor with every bite that even my parents raved about.

How to store Harubangne: 5 days at room temperature, 1 month frozen

Since Harubangne has no preservatives at all, storage instructions are given carefully. It can be kept for 5 days at room temperature, or up to 1 month if kept in the freezer.

If frozen, let it thaw naturally at room temperature for 15 to 20 minutes before eating, and it comes back to a moist, chewy texture just like freshly baked.

Ordering Harubangne online, and final thoughts on Today Jeju

Even if you can't visit in person, you can easily order through the Naver Smart Store by searching 'Harubangne' in the Naver search bar. A portion of the proceeds even goes toward supporting child welfare centers, so you get to shop for good too haha. If you're looking for a thoughtful, well-crafted Jeju souvenir that isn't the same old thing, stop by Today Jeju Shilla Duty Free.

From the photogenic store atmosphere to the flavor that fills your mouth with happiness, this is a gift that will leave an unforgettable memory for both the giver and the receiver :)