Three-floor Paju café, melon snow bingsu with ice cream: Fruit Forest

In short

Fruit Forest Paju Direct Store (과일의숲 파주직영점) is a fresh-fruit bingsu café on Dolgoji-gil near Simhaksan in Paju, Gyeonggi, filling all three floors of the building. Ordered as dessert after a meal, the melon snow bingsu at Fruit Forest came in a large bowl heaped with ice cream and fresh melon, so the price felt generous rather than steep. The ripe melon alone made the bingsu worth it, and the café suits families and couples.

Bingsu and drinks menu board at Fruit Forest

Good to know

Location
144 Dolgoji-gil, Paju, Gyeonggi-do, on the road near Simhaksan
Size
Large café on the 1st, 2nd and 3rd floors
Hours
10:00 AM – 9:00 PM
Ordered
Melon snow bingsu (shaved ice)
Bingsu menu
Fresh mango, peach and melon snow bingsu, mixed fruit bingsu and more
Event
Banana latte, fresh mango juice and pineapple juice, buy one get one free
Set menu
2 drinks + 2 slices of cake
Parking
Parking spaces right in front of the café

as written by the visitor on Sep 22, 2026

I want to introduce a spot that's famous as a bingsu (shaved ice dessert) hotspot in Paju. It's a recommended café near Simhaksan, not open very long but already visited by tons of people. It's especially known for fresh-fruit bingsu, and I went to check it out — the bingsu itself was so delicious that I have to recommend this place. Let me introduce Fruit Forest, a Paju bingsu spot with great vibes.

Exterior of Fruit Forest Paju Direct Store on Dolgoji-gil, Paju

Where is Fruit Forest Paju Direct Store, and where do you park?

Fruit Forest Paju Direct Store is a large café on Dolgoji-gil in Paju, near Simhaksan. The café itself is quite big and impressive, sitting right on the roadside so it was easy to find. Since there are so many great restaurants nearby, it's the perfect place to stop for dessert after a meal. There's also plenty of parking space right in front of the café.

Fruit Forest Paju Direct Store building on the roadside
Parking space in front of Fruit Forest Paju Direct Store
Exterior view of the large Fruit Forest café near Simhaksan
Area around the entrance of Fruit Forest Paju Direct Store

Three floors and opening hours at Fruit Forest

Fruit Forest Paju Direct Store is open from 10am to 9pm, and it's really nicely and uniquely decorated. The lighting inside is great, and the interior was clearly well-maintained — a spacious, grand space that made it comfortable to relax and enjoy bingsu. We stopped by after eating at a nearby restaurant, and lots of people seemed to be visiting for dates or dessert.

Well-lit interior space of Fruit Forest Paju Direct Store
Spacious, grand seating area of the Fruit Forest café
Interior design of Fruit Forest Paju Direct Store
Table inside Fruit Forest that's great for enjoying dessert

Fresh fruit stacked all over the Paju café

Fruit Forest Paju Direct Store had a wide variety of fresh fruits ready to go — since they clearly sell fresh-fruit bingsu and fresh-fruit juices, plenty of fresh, delicious-looking fruit was on display. Being able to enjoy all kinds of fruit-based menus year-round made me think this is a genuinely great, recommendable place, haha.

Fresh fruit displayed in the Fruit Forest store
Fruit display for bingsu and juices
Fruit corner at Fruit Forest Paju Direct Store

Bingsu menu and the buy-one-get-one drink event

On the Fruit Forest menu board it says "Fruit Forest, the holy land of fresh mango bingsu," and there's a huge lineup of fruit-based menu items. True to its reputation as a Paju bingsu spot, there were many kinds of bingsu on offer.

  • Fresh mango snow bingsu, peach snow bingsu, melon snow bingsu, mixed fruit bingsu, and more
  • Coffee, drinks, lattes, and a variety of fruit juices
  • Banana latte, fresh mango juice, and pineapple juice are on a buy-one-get-one event
  • A set menu-style option of 2 drinks + 2 cake slices
Bingsu and drinks menu board at Fruit Forest
Sign reading "holy land of fresh mango bingsu"
Signage for the juice 1+1 event and set menu

How big is the melon snow bingsu, and what does it cost?

At Fruit Forest, the Paju bingsu spot, we ordered the melon snow bingsu. I'd expected bingsu here to be somewhat pricey, but once it came out, I honestly thought the price was quite reasonable. It arrived piled high in a huge bowl — the sheer amount of it, like an entire big melon packed in, was incredible, haha.

Melon snow bingsu served in a huge bowl
Snow bingsu topped generously with fresh melon
Close-up of melon snow bingsu topped with ice cream

What the ice cream and fresh melon taste like

The bingsu was cool, melt-in-your-mouth snow ice piled with ice cream and lots of fresh melon. The melon itself was very ripe and well-matured, so sweet and refreshing to eat alongside the bingsu. It was ripe and delicious enough that the melon alone made the whole bowl feel worth it.

Cross-section of melon snow bingsu being scooped up
Cool snow ice with pieces of fresh melon
A bowl of melon snow bingsu at Fruit Forest Paju Direct Store

Who is this Paju café best for?

It was as delicious as it looked, a cool and sweet snow bingsu with real charm. Eating such a tasty, generous bowl of bingsu felt healing in itself, and I thought it would make a great date spot too. I ate so much and enjoyed it so much that I already want to go back — it's a recommendable café that's great for families or couples to visit together. That's my introduction to Fruit Forest Paju Direct Store, a Paju bingsu spot with generous, delicious menus made from all kinds of fresh fruit.

Where it is

Fruit Forest Paju Direct Store과일의숲 파주직영점

144 Dolgoji-gil, Paju-si, Gyeonggi-do, South Korea경기도 파주시 돌곶이길 144 1,2,3층 과일의숲

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Local places · Cafés