Bucheon Sinjung-dong bakery Chuseok gift sets: Easy White Bread

In short

Easy White Bread Bucheon Sinjung-dong is a milk bread bakery at 272 Gilju-ro in Bucheon, Gyeonggi, open daily from 09:00 to 21:00. I drank an iced brewed coffee made with nutty beans in the shop and took home the sobolo bam chaltteok (chestnut crumble rice cake) milk bread, which was crisp and sweet outside and chewy and moist inside. Easy White Bread also sells Chuseok gift sets, so it is a good stop if you are looking for a holiday present.

Representative image of Easy White Bread Bucheon Sinjung-dong

Good to know

Address
272 Gilju-ro, Wonmi-gu, Bucheon-si, Gyeonggi-do (Unit 113)
Hours
Daily 09:00–21:00
What I ordered
Sobolo bam chaltteok (chestnut crumble rice cake) milk bread, iced brewed coffee
Golden Beurre cut thickness
Choice of 1.5cm, 2cm or 2.5cm
Brewed coffee beans
Choice of bright, acidic beans or nutty beans
Seating
Tables inside, but not many
Also good to know
Tasting corner, Chuseok gift sets on sale

as written by the visitor on Sep 19, 2026

Representative image of Easy White Bread Bucheon Sinjung-dong

I had some errands near Sinjung-dong in Bucheon, and the moment I stepped through the door, the nutty smell of fresh bread pulled me right in — that's how I ended up at this new bakery, Easy White Bread Bucheon Sinjung-dong.

Exterior of the Easy White Bread store in Sinjung-dong, Bucheon
Entrance view of Easy White Bread Bucheon Sinjung-dong

Where is Easy White Bread Bucheon Sinjung-dong, and what are the hours?

Easy White Bread Bucheon Sinjung-dong is located at 272 Gilju-ro, Wonmi-gu, Bucheon-si, Gyeonggi-do, unit 113, and is open daily from 09:00 to 21:00.

Being a recently opened branch, the interior of Easy White Bread Bucheon Sinjung-dong was really clean and pleasant!

Neatly arranged interior of the bakery

There's a cozy table seating area in the store, so you can enjoy freshly baked bread and coffee right there. Just note that the number of tables isn't huge, so keep that in mind when you visit!

Table seating area inside the store

There's also a tasting corner set up in one part of the store, so you can try the breads yourself and pick the one that suits your taste.

Tasting corner for plain loaves set up in the store

What goes into Easy White Bread's milk bread?

The quality of bread comes down to ingredients, right? Easy White Bread uses AOP-certified French butter, which brings out a deep flavor the more you chew, plus fresh dairy cream for a softness that melts away without feeling artificial. Thanks to a solid recipe perfected after long research, there's zero dryness — just moistness all the way through.

Display of plain loaves made with AOP French butter

Milk bread lineup and how thick you can have it cut

Looking over the menu, there's a varied lineup of plain loaves so you can pick and choose according to your taste.

Display shelf with the various plain loaf lineup

Starting with the signature Golden Beurre plain loaf,

Display of the signature Golden Beurre plain loaf
Display of olive cheese loaf and other varieties

the lineup was full — olive cheese loaf, sobolo bam chaltteok (crumble chestnut rice cake) loaf, walnut cranberry rye loaf, and cream castella loaf.

Sobolo bam chaltteok and walnut cranberry rye loaf section

The signature Golden Beurre loaf in particular can be cut to your preferred thickness — 1.5cm, 2cm, or 2.5cm — so you can take it home exactly the way you like it.

Signage showing Golden Beurre loaf cut thickness options

There's also a nice range of handmade spreads that pair perfectly with the bread — plain cream cheese, honey fig cream cheese, blueberry butter jam — great for brunch or a light meal replacement.

Fridge display of cream cheese and handmade jams

Chuseok gift sets at Easy White Bread

Right now, Easy White Bread Bucheon Sinjung-dong is also selling Chuseok (Korean harvest holiday) gift sets in a variety of configurations. They caught my eye immediately — clean, upscale-looking packaging. And best of all, the price felt very reasonable for how generous the contents were, great value.

Chuseok gift sets on sale in the store

Nothing better for a holiday gift or a thank-you present! If you're looking for something thoughtful and practical for this holiday, ask about it when you visit :)

Display of gift set packaging configurations

Iced brewed coffee with nutty beans

That day, I ordered the sobolo bam chaltteok plain loaf and an iced brewing coffee.

Ordered sobolo bam chaltteok loaf and iced brewing coffee

The brewing coffee is freshly brewed the moment you order, and you can choose between acidic beans or nutty beans — I went with nutty!

Iced brewing coffee made with nutty beans

From the first sip, it was clean and nutty with no lingering heaviness, refreshing my palate — really appealing.

A cup of iced brewing coffee on the table
Coffee and takeout bag on the store table

Tasting the chestnut crumble rice cake milk bread at home

The one I was most looking forward to, the sobolo bam chaltteok plain loaf, I took home to try!

Sobolo bam chaltteok plain loaf opened at home

The bread was generously packed with soft, powdery chestnuts, no holding back.

Cross-section of the loaf packed with chestnuts

Combined with the chewy chaltteok (glutinous rice cake) and the sweet, crunchy crumble topping on the outside, it had a texture that was crisp and sweet outside, chewy and moist inside.

A slice of the chaltteok loaf with crumble topping

It wasn't just overly sweet — the bread's own nuttiness balanced nicely with the mild chestnut flavor, genuinely delicious. It was so good I kept eating and finished it before I knew it :)

Sobolo bam chaltteok loaf served on a plate

Who should visit Easy White Bread Bucheon Sinjung-dong?

  • Anyone near Sinjung-dong, Bucheon looking for premium plain loaves with the flavor of real AOP French butter
  • Anyone who wants their bread cut to a custom thickness for takeout
  • Anyone looking for a holiday gift set or a thank-you present

At Easy White Bread Bucheon Sinjung-dong, you can really feel the warmth of freshly baked bread alongside a fragrant cup of brewing coffee.

Overview of the bread display at Easy White Bread Bucheon Sinjung-dong

Where it is

Easy White Bread Bucheon Sinjung-dong이지화이트브레드 부천신중동점

272 Gilju-ro, Wonmi-gu, Bucheon-si, Gyeonggi-do, South Korea, unit 113경기도 부천시 원미구 길주로 272 113호

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