Parents' brunch outing with gorgonzola pizza and free parking: 37.5

In short

37.5 Signature Mia Branch is a brunch restaurant in Seongbuk, Seoul, next to the back entrance of Hyundai Department Store Mia branch. Visiting on a Friday morning with her parents, the writer ordered classic American brunch, Mont Blanc pollack roe cream pasta, and gorgonzola pizza, and found the free parking and generous table spacing especially convenient. With a menu everyone can agree on, it's a great pick for taking parents out to eat.

Signature brunch image from 37.5 Signature Mia Branch

Good to know

Location
Next to the back entrance of Hyundai Department Store Mia branch (35 Dongsomun-ro 43ga-gil, Seongbuk-gu, Seoul, B103)
Parking
Free parking available
Ordering
Tablet ordering at the table
Wi-Fi
Free, connect via QR code scan
Menu ordered
Classic American brunch, Mont Blanc pollack roe cream pasta, gorgonzola pizza
Review event
Free americano or soda with a receipt review; 5% discount for posting an Instagram story
Free coupons
House caesar salad for visits before 10am; free americano for following on Naver Place

as written by the visitor on Sep 7, 2026

Signature brunch image from 37.5 Signature Mia Branch

Gireum Station brunch spot | 37.5 Signature Mia Branch

A Seongbuk brunch spot with convenient parking and easy access

Storefront next to the back entrance of Hyundai Department Store Mia branch

If you're looking for a brunch spot in Seongbuk with a great atmosphere and clean, delicious food, 37.5 Signature Mia Branch has built a word-of-mouth reputation as the neighborhood favorite! I visited for Friday brunch with my parents. It's right next to the back entrance of Hyundai Department Store Mia branch, so it's easy to find. And even if you come by car, there's plenty of free parking, making it a Seongbuk brunch spot you can enjoy without any parking worries.

A wide, comfortable space that's perfect for conversation

Spacious interior with soft lighting
Hall seating with generous table spacing

The moment you walk in, you can feel the upscale yet warm, soft atmosphere. Even though we came early in the morning, the window seats were already filled. Truly a certified neighborhood favorite ^.^

Not only is the space itself spacious, but the gaps between tables are generous too, so it's great for chatting comfortably. Thanks to the clean interior, it's also perfect for wedding invitation gatherings or family outings with kids! Water, napkins and wet wipes, and empty plates are set out on one side, so you can use them whenever you need.

Self-service corner with water, napkins and wet wipes

When taking your parents along, a reservation is a must, just in case! Luckily, we managed to snag a window seat. Ordering is done via the tablet on the table. Let's take a look at the menu at 37.5 Signature Mia Branch~~

From steak to kimchi fried rice, a menu with something for every taste

Western menu on the tablet order screen
Pasta menu shown on the order screen
Menu screen with steak and rice dishes
Pizza and side dish menu page
Menu page showing a variety of drinks

There's a wide variety of Western dishes, plus kimchi fried rice, which no Korean can do without. Isn't the menu lineup really varied? I agonized over what to order and told my mom and dad to each pick something too, haha. The drink options were satisfying too, with plenty for everyone to enjoy regardless of age. As for me, since I need my caffeine, it was iced latte, no question ^^

Free Wi-Fi QR code guide
Guide to the receipt review and Instagram story events

Wi-Fi and review event

37.5 Signature Mia Branch, a Seongbuk brunch spot, also offers free Wi-Fi so you can use your phone comfortably. As soon as we sat down, I scanned the QR code and connected right to mom and dad's phones. There are also two review events running only at 37.5 Signature Mia Branch,

  • Post a receipt review and get a free americano or soda!
  • Post an Instagram story and get 5% off!
Table set with brunch, pasta, and pizza

We ordered three dishes!

  • 🥗 Classic American brunch
  • 🍝 Mont Blanc pollack roe cream pasta
  • 🍕 Gorgonzola pizza

Tasting the best-seller menu that won over my parents too

Iced latte and hot americano
Classic American brunch plate with French toast and pancakes

☕️ Mom had hot americano, I had iced. Coffee is a bit bitter for my mom, so I asked the owner for hot water and diluted it several times so she could drink it lightly.

🥗 Classic American brunch. This is the textbook brunch set, packing in all the good stuff: fluffy French toast and pancakes with sweet honey syrup, scrambled eggs, salty bacon and sausage, and hash browns. Every single component was fresh, and all three of us enjoyed it without any complaints. I'm definitely ordering this brunch again next time!

Pollack roe cream pasta served in a Mont Blanc bread bowl
Pollack roe cream pasta served with extra cream sauce

🍝 Mont Blanc pollack roe cream pasta. Mont Blanc bread is delicious on its own, but paired with pollack roe cream sauce? Even better, right😋 Loved that they gave extra sauce so we wouldn't run out of cream sauce! The bread was crispy too, so I diligently tore off the top and ate it.

With cream pasta, there are times you get sick of the sauce and want to stop eating, but as you can see in the photo, the pollack roe cream sauce at 37.5 Signature Mia Branch isn't too thick. That actually makes it less cloying, so even my parents didn't find it heavy and this ended up being their favorite dish of the meal!

Thin-crust gorgonzola pizza
A slice of gorgonzola pizza dipped in syrup

🍕 Gorgonzola pizza. A salty, richly flavorful gorgonzola pizza on a thin, crispy crust. I personally love thin crust, so this was super satisfying. Honey is already drizzled on the pizza as served, but if you want it sweeter, dip it in the syrup provided. My dad seemed to love it too, dunking every slice in the syrup~ I thought we'd have leftovers to take home, but it all disappeared😁

A full spread of all three dishes on the table

Thanks to the varied menu that has something for everyone, this was really the best choice for taking my parents out. The atmosphere, portion sizes, and taste all exceeded expectations, so I'm planning to come back soon to try the other dishes!

Check before you visit! Get the coupon perks

Guide to the free house caesar salad and americano coupons

37.5 Signature Mia Branch also offers free coupons. Customers who visit before 10am get a house caesar salad, and if you follow on Naver Place notifications you can get a coupon for a free americano, so make sure to grab your coupons before visiting and enjoy even more perks!

Where it is

37.5 Signature Mia Branch37.5 시그니처 미아점

35 Dongsomun-ro 43ga-gil, Seongbuk-gu, Seoul, B103, South Korea서울특별시 성북구 동소문로43가길 35 성진교회 B103호

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