Parents' brunch outing with gorgonzola pizza and free parking: 37.5
In short
37.5 Signature Mia Branch is a brunch restaurant in Seongbuk, Seoul, next to the back entrance of Hyundai Department Store Mia branch. Visiting on a Friday morning with her parents, the writer ordered classic American brunch, Mont Blanc pollack roe cream pasta, and gorgonzola pizza, and found the free parking and generous table spacing especially convenient. With a menu everyone can agree on, it's a great pick for taking parents out to eat.

Good to know
- Location
- Next to the back entrance of Hyundai Department Store Mia branch (35 Dongsomun-ro 43ga-gil, Seongbuk-gu, Seoul, B103)
- Parking
- Free parking available
- Ordering
- Tablet ordering at the table
- Wi-Fi
- Free, connect via QR code scan
- Menu ordered
- Classic American brunch, Mont Blanc pollack roe cream pasta, gorgonzola pizza
- Review event
- Free americano or soda with a receipt review; 5% discount for posting an Instagram story
- Free coupons
- House caesar salad for visits before 10am; free americano for following on Naver Place
as written by the visitor on Sep 7, 2026

Gireum Station brunch spot | 37.5 Signature Mia Branch
A Seongbuk brunch spot with convenient parking and easy access

If you're looking for a brunch spot in Seongbuk with a great atmosphere and clean, delicious food, 37.5 Signature Mia Branch has built a word-of-mouth reputation as the neighborhood favorite! I visited for Friday brunch with my parents. It's right next to the back entrance of Hyundai Department Store Mia branch, so it's easy to find. And even if you come by car, there's plenty of free parking, making it a Seongbuk brunch spot you can enjoy without any parking worries.
A wide, comfortable space that's perfect for conversation


The moment you walk in, you can feel the upscale yet warm, soft atmosphere. Even though we came early in the morning, the window seats were already filled. Truly a certified neighborhood favorite ^.^
Not only is the space itself spacious, but the gaps between tables are generous too, so it's great for chatting comfortably. Thanks to the clean interior, it's also perfect for wedding invitation gatherings or family outings with kids! Water, napkins and wet wipes, and empty plates are set out on one side, so you can use them whenever you need.

When taking your parents along, a reservation is a must, just in case! Luckily, we managed to snag a window seat. Ordering is done via the tablet on the table. Let's take a look at the menu at 37.5 Signature Mia Branch~~
From steak to kimchi fried rice, a menu with something for every taste





There's a wide variety of Western dishes, plus kimchi fried rice, which no Korean can do without. Isn't the menu lineup really varied? I agonized over what to order and told my mom and dad to each pick something too, haha. The drink options were satisfying too, with plenty for everyone to enjoy regardless of age. As for me, since I need my caffeine, it was iced latte, no question ^^


Wi-Fi and review event
37.5 Signature Mia Branch, a Seongbuk brunch spot, also offers free Wi-Fi so you can use your phone comfortably. As soon as we sat down, I scanned the QR code and connected right to mom and dad's phones. There are also two review events running only at 37.5 Signature Mia Branch,
- Post a receipt review and get a free americano or soda!
- Post an Instagram story and get 5% off!

We ordered three dishes!
- 🥗 Classic American brunch
- 🍝 Mont Blanc pollack roe cream pasta
- 🍕 Gorgonzola pizza
Tasting the best-seller menu that won over my parents too


☕️ Mom had hot americano, I had iced. Coffee is a bit bitter for my mom, so I asked the owner for hot water and diluted it several times so she could drink it lightly.
🥗 Classic American brunch. This is the textbook brunch set, packing in all the good stuff: fluffy French toast and pancakes with sweet honey syrup, scrambled eggs, salty bacon and sausage, and hash browns. Every single component was fresh, and all three of us enjoyed it without any complaints. I'm definitely ordering this brunch again next time!


🍝 Mont Blanc pollack roe cream pasta. Mont Blanc bread is delicious on its own, but paired with pollack roe cream sauce? Even better, right😋 Loved that they gave extra sauce so we wouldn't run out of cream sauce! The bread was crispy too, so I diligently tore off the top and ate it.
With cream pasta, there are times you get sick of the sauce and want to stop eating, but as you can see in the photo, the pollack roe cream sauce at 37.5 Signature Mia Branch isn't too thick. That actually makes it less cloying, so even my parents didn't find it heavy and this ended up being their favorite dish of the meal!


🍕 Gorgonzola pizza. A salty, richly flavorful gorgonzola pizza on a thin, crispy crust. I personally love thin crust, so this was super satisfying. Honey is already drizzled on the pizza as served, but if you want it sweeter, dip it in the syrup provided. My dad seemed to love it too, dunking every slice in the syrup~ I thought we'd have leftovers to take home, but it all disappeared😁

Thanks to the varied menu that has something for everyone, this was really the best choice for taking my parents out. The atmosphere, portion sizes, and taste all exceeded expectations, so I'm planning to come back soon to try the other dishes!
Check before you visit! Get the coupon perks

37.5 Signature Mia Branch also offers free coupons. Customers who visit before 10am get a house caesar salad, and if you follow on Naver Place notifications you can get a coupon for a free americano, so make sure to grab your coupons before visiting and enjoy even more perks!
Where it is
35 Dongsomun-ro 43ga-gil, Seongbuk-gu, Seoul, B103, South Korea서울특별시 성북구 동소문로43가길 35 성진교회 B103호










