Incheon discount store for birthday toys and cushions: On Saenghwal

Today I'm introducing a spot near Seogu-cheong Station in Seohae, Incheon — the home goods discount store "On Saenghwal."

Where is On Saenghwal, and where do you park?

On Saenghwal is on the 1st and 2nd floors of the Seonmin Building, 57 Takok-ro, Seohae-gu, Incheon, and it's open daily from 09:30 to 22:00. Parking is available too.

I stopped by "On Saenghwal," a home goods discount store right in front of Exit 4 of Seogu-cheong Station in Seohae, Incheon. I'd heard they carry all kinds of household items, and since I happened to need a few things, I decided to check it out.

For parking, you can park at the "Umin Building" right across the street — the one with the IBK Bank — and they offer parking support, so it was a convenient visit.

First floor: shampoo, hair dye, cosmetics, stationery and knick-knacks

The first floor of On Saenghwal is filled with cosmetics, household items, stationery, and a knick-knack corner.

Right at the entrance on the first floor, all kinds of shampoos, hair dyes, and cosmetics were laid out. The prices were generally more reasonable than specialty stores, so it was nice browsing without any pressure.

Moving over to the side, there was a neatly arranged corner of small accessories and stationery. There were more varieties than I expected, so browsing slowly, I kept spotting things that caught my eye.

On one side, all sorts of miscellaneous goods — hats, watches, bags — were neatly sorted by type. Beyond household items, you can browse odds and ends like these too, which made walking through the store genuinely fun :)

Second floor: 2,900-won meal kits and home appliances

The second floor of On Saenghwal brings together food, electronics, kitchenware, tools, and even pet supplies all in one place. Stew and soup meal kits were a flat ₩2,900.

Coming up the stairs to the second floor, the first thing that caught my eye was all the food items. Looking at the prices marked, they were even cheaper than the lowest prices online! Especially the stew and soup meal kits at a flat ₩2,900 — they seemed worth stocking up on.

Next to that, various sizes of picture frames, flowerpots, and pot stands were neatly displayed,

and further inside, they were selling a range of electronics — blenders, microwaves, rice cookers, ovens, and more. Prices were generally around ₩100,000, so comparing a few products before buying seemed like a smart way to shop.

Kitchenware and pet supply aisles at On Saenghwal

Walking slowly through the inner part of the second floor, the first corner had a variety of kitchenware — pots and pans of all kinds, kimchi containers, sauce containers — the variety was bigger than I expected!

The section next to it was dedicated entirely to pet supplies — dog treats, leashes, toys, and all sorts of things your dog might need, all laid out.

Choosing birthday toys: 15% off toys over 5,000 won

In the center of the second floor is a toy corner for kids, and toys priced ₩5,000 and up get 15% off. It just so happened my nephew's birthday was the next day, so I brought him along.

There were quite a lot of toys spread out front and back, making it a fun spot to browse with kids. And since toys over ₩5,000 get an extra 15% off, it's worth keeping in mind if you're planning to buy toys. Watching him pick this and that up was pretty adorable :)

My nephew was standing completely still off to the side, totally zoned out — turns out he was mesmerized watching the fish in the tropical fish corner, haha.

Electronics, tools and detergent at the back of the second floor

The far corner had all kinds of electronics — charging cables of every type, light bulbs, speakers, radios. The more you look around, the more it feels like the phrase "they have everything" really fits!

Going in even further, various products were arranged by section — tools, paint, spray lacquer, and more. With a lineup like this, you probably wouldn't even need to make a separate trip to a hardware store.

Next to that were rows of detergents and bathroom supplies. Having everyday household items gathered in one spot made it convenient to browse for whatever you might need.

Picking a cushion for mom, plus the 500-won bargain corner

On one side of the second floor were cushions and pillows in various designs and sizes. My mother happened to need a soft cushion, so I pressed a few to test the cushioning and picked out one that felt just right.

Near the last corner, various aprons were on display — different lengths and colors, so it was easy to pick one to match your taste.

Heading down after a thorough look around the second floor, I noticed a range of beauty supplies and hair-care tools were also stocked, and

on one side there were items on sale for just ₩500 — a good spot to pick up everyday necessities cheaply. Worth browsing slowly on your way down too.

On Saenghwal membership discount and delivery service

That day, I ended up buying two toys as a birthday gift for my nephew and a cushion. When I checked out, I found out first-time members get 5% off, and if you spend over ₩30,000 or buy something heavy, delivery service is available too. Worth keeping in mind if you're planning a visit!