Express Bus Terminal cake shop, morning peach berry pickup: Chef Cho

Today's pick from Chef Cho Shinsegae Department Store Gangnam, one of Seoul's cake shops worth knowing: the peach berry (peach and strawberry cake) No.1. It was a gorgeous, high-end fruit cake with plenty of fresh strawberries and peaches, soft whipped cream, and a moist sponge all balanced together 🍓 Both the kid and the adults loved it.

Where is Chef Cho Shinsegae Gangnam, and how do you get there?

Chef Cho Shinsegae Department Store Gangnam

Chef Cho Shinsegae Department Store Gangnam, one of Seoul's cake shops worth knowing, is located in Sweet Park on basement level 1 of Shinsegae Department Store Gangnam. The department store connects directly to Express Bus Terminal Station on Lines 3, 7, and 9, so it's very easy to get to.

Chef Cho Shinsegae Department Store Gangnam was packed full of gorgeous, colorful fruit cakes! The visuals alone were stunning 😍 I went early in the morning and there were still plenty of cakes out. They looked so pretty and fresh that they'd be perfect for an anniversary, birthday, or a gift.

What kind of cake shop is Chef Cho?

Chef Cho is run by Chef Jo Jeong-im, who has built a reputation as a cake craftsman over 23 years running Chef Cho. She's apparently even appeared on a TV program as one of the 'Four Kings of Cake' among masters of everyday craft. The brand currently runs 3 locations and has been listed in the Blue Ribbon Survey. Definitely one of Seoul's top cake shops 👍

What cakes does Chef Cho at Sweet Park sell?

From colorful, gorgeous slices to whole cakes, there was a huge range of cake types.

Strawberry peach cake, mango cake, fig cake, chocolate cake, dark chocolate cake, pistachio cake — the flavors and fruit varieties were so diverse. Overall the fruit looked incredibly fresh and premium 🍓 The chocolate and pistachio cakes had thick, rich-looking cream. Every single one looked delicious!

Ordering the peach berry No.1 and how it was packed

I was debating which cake to pick today, but decided to go with the strawberry cake my 8-year-old daughter loves! Went with the peach berry No.1 ❤️

Since it uses dairy whipped cream that can melt quickly, they included an ice pack. The vinyl wrap was also packed so it'd be easy to carry by hand. Off I went home with the pretty strawberry peach cake in hand 🏃‍♀️

Did the peach berry cake survive the trip home?

The peach berry cake made it home without falling apart at all.

It held its original shape perfectly, sturdy and neat 😊 After dinner, it was time for the whole family to enjoy cake for dessert!

The moment my daughter saw it, she squealed that the strawberry cake was so pretty. A total hit with my strawberry-cake-loving girl!! 😎❤️

How does Chef Cho's peach berry (peach and strawberry) cake taste?

Fresh, crisp peaches. Sweet, tangy strawberries. When the fruit quality is this good, the cake's flavor comes alive even more.

The sponge was moist and the whipped cream had just the right amount of luxurious sweetness — overall a really delicious fruit cake. The inside was packed with whipped cream, peach slices, and strawberry pieces too. When cream is too sweet or fruit too sour, they can feel like they're working against each other, but Chef Cho's fruit cakes had a great overall balance between cake and fruit. Truly a top Seoul cake shop 👍 My daughter ate three slices in one sitting, wow.

The peach berry (peach and strawberry cake) from Chef Cho Shinsegae Department Store Gangnam was as delicious as it was pretty. Next time I'll try the mango cake and fig cake too. I think it'd be great to enjoy a seasonal fruit cake for every season. If you're looking for a high-end fruit cream cake for an anniversary, birthday, or any special day, I highly recommend Chef Cho Shinsegae Department Store Gangnam 🩷