Jamsil custom cake shop: pink milk lunchbox cake, Circus Rabbit

In short

Circus Rabbit is a made-to-order cake shop on the basement floor of the Jangmi Jonghap B Complex in Jamsil, Songpa, Seoul. For his eldest sister's birthday, the writer ordered Lovely Lunchbox Cake No. 12 in milk flavor with the color changed to pink, then collected it by QR code from the unmanned fridge at 18:00. The design was lovely and the milk cake tasted good, so he plans to order from Circus Rabbit again for the next celebration.

Packaging of the Circus Rabbit lunchbox cake

Good to know

Hours
Tue 12:00–16:00 (break 14:00–14:45), Wed–Sat 10:00–16:00, last order 15:30
Closed
Every Sunday and Monday
Unmanned hours
Tue–Fri 16:00–21:00
Location
10-minute walk from Jamsil Station Exit 9, 7-minute walk from Jamsilnaru Station
Parking
Available at Jangmi Jonghap B Complex
Reservations
Naver Reservation; design confirmation via KakaoTalk
Cake types
Whole cakes, lunchbox cakes
Lunchbox cake
10 cm diameter / serves 2; flavors: milk, raspberry, Oreo
Lettering
Up to 8 characters
Order conditions
Cakes rest one day as a rule; date changes up to 2–3 days in advance
Order placed
Lovely Lunchbox Cake No. 12 / milk flavor / color changed to pink
Review event
Free candle for posting a Naver receipt review

as written by the visitor on Sep 5, 2026

Where is Circus Rabbit in Jamsil?

Circus Rabbit, a lettering cake spot in Jamsil, Songpa, is on the basement floor of the Jangmi Jonghap B Complex, a 10-minute walk from Jamsil Station Exit 9 and a 7-minute walk from Jamsilnaru Station. Parking is available at the Jangmi Jonghap B Complex. It's open Tuesday 12:00–16:00 (break 14:00–14:45) and Wednesday–Saturday 10:00–16:00, with last order at 15:30. Closed every Sunday and Monday.

Today I'm introducing Circus Rabbit, a lettering cake spot in Jamsil, Songpa. I found it while searching for a lettering cake to order for my big sister's birthday.

Circus Rabbit

Circus Rabbit's hours and location guide

How to reserve and use the unmanned pickup

You can book through Naver Reservation, and cake design confirmation happens over KakaoTalk. There are two cake types: whole cakes and lunchbox cakes.

Circus Rabbit cake reservation guide
Ordering guide for whole cakes and lunchbox cakes

Unmanned operating hours are Tuesday to Friday, 16:00–21:00. Once the reservation is confirmed, they send a photo of the finished cake along with pickup instructions and unmanned fridge guidance. They'd put together a video on their Naver blog showing directions to the shop by different entrances of the Jangmi complex, so I could head straight to Circus Rabbit without getting confused. The unmanned fridge pickup instructions were also laid out on the same Naver blog, so I could find the cake right away. Since the Jangmi complex building itself has a huge number of shops packed in, I guess they knew how easy it is to get lost and prepared this ahead of time haha.

Unmanned fridge pickup guide for the Jangmi complex

Directions to Jangmi Complex basement level 1

I followed the route from Omadeng, passed Paris Baguette, and headed to the rear parking lot,

Route past Paris Baguette to the rear parking lot

then went down to the basement floor through Building B, Entrance 8.

Entrance 8 of Building B at Jangmi Jonghap Complex

As soon as I came down the stairs, Circus Rabbit, the lettering cake spot in Jamsil, Songpa, was right there!

Circus Rabbit storefront viewed from the basement stairs

Which cakes can you order at Circus Rabbit?

Besides the main cakes, they also sell fig bottle cake and melon sando (melon sandwich).

Fig bottle cake and melon sando on display
Circus Rabbit cake design guide

I liked that Circus Rabbit offers so many types of cakes — Lovely Lunchbox Cake, Best Lunchbox Cake, embossed lettering cake, summer design cake, special cake, figure cake, and more. Cakes rest for a day by policy, so date changes need to be requested 2–3 days ahead, and the lunchbox cake, 10cm/serves 2, comes in three flavors: milk, raspberry, or oreo. Lettering can be up to 8 characters.

  • ☑️ Lovely Lunchbox Cake No. 12 / milk flavor / color changed to pink
Order details for Lovely Lunchbox Cake No. 12

18:00 unmanned pickup: Lovely Lunchbox Cake No. 12 in pink

I picked up my order right at 6 pm during the unmanned hours, and the finished lunchbox lettering cake was so pretty. The original color was purple, but I think switching it to pink was the right call!!

Lunchbox lettering cake changed to pink
Lunchbox cake picked up from the unmanned fridge

For unmanned pickup, you scan the QR code, enter your name and the last 4 digits of your phone number, and then grab the cake using the password shown. Once pickup is done, you go back out in the reverse order you came in. After picking up, you send a pickup-complete message to Circus Rabbit on KakaoTalk.

QR code unmanned pickup instructions
Post-pickup precautions notice

After picking up the cake, I checked the instructions and looked around, and found a review event.

In-store review event notice

If you take part in the Naver receipt review event, you get a pretty candle, so I definitely recommend joining in.

Candle given for participating in a receipt review

The packaging was lovely too, and they included a note with post-pickup precautions inside.

Packaging of the Circus Rabbit lunchbox cake

My eldest sister's birthday party with the milk cake

I was curious about the cake, so I opened it up right at the table and took some pretty photos. With hearts and little accents dotted all over it, I figured my big sister would love it.

Pink lettering cake with heart accents

After the family meal, we had the birthday party with the pretty candle, and my sister, who received the gift, thought it was so pretty and took tons of photos haha.

Birthday cake set up with candles

The milk cake itself was so delicious, and we had a happy time together with the family and my niece/nephew.

Is Circus Rabbit worth ordering from? Final thoughts

Circus Rabbit, a lettering cake spot in Jamsil, Songpa, is a great place to get whole cakes or lunchbox cakes lettered as a birthday or anniversary gift. Whole cakes are great too, but since I wanted something to eat after our meal, I went with the lunchbox cake — the design itself was so pretty, and with the candle included, both the giver and the receiver ended up with happy memories. The cake itself was delicious too, so I plan to order again next time there's an anniversary or birthday. If you're looking for a lettering cake spot in Jamsil, Songpa, or a cake shop in Jamsil, I recommend Circus Rabbit.

Where it is

Circus Rabbit서커스래빗

B2-10, Jangmi Jonghap B Sangga, 112 Olympic-ro 35-gil, Songpa-gu, Seoul, South Korea서울특별시 송파구 올림픽로35길 112 장미종합 B상가 지하1층 B2- 10호

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