Restoration perm for damaged hair in Sangdae-dong, Daejeon: Project

My hair's been at that awkward growing-out stage from a bob, and it kept bugging me with how damaged it looked. Let me introduce Project Lure, a Sangdae-dong hair salon where I got a restorative perm that brought my worn-out hair back to life — I'm so happy with it.

Where is Project Lure in Sangdae-dong, and where do you park?

Project Lure is at 34 World Cup-daero 316beon-gil, Yuseong-gu, Daejeon, inside the building next to Paik's Coffee, beside Sangdae-dong Daiso, on the first floor. Hours are Mon–Sat 10:30–20:00, Sun 10:30–19:00, and each designer's day off can be checked on the booking page.

Underground parking is available but it's on the tight side, so I'd recommend using the outdoor white-line parking spaces instead.

Inside Project Lure: salon atmosphere and private seating

Modern yet upscale interior — the moment I walked in, the clean, stylish atmosphere was the first thing that caught my eye 👀

There's also a private space set up for treatments, and the space itself is spacious, so I could relax without worrying about people around me 👍

Refused a perm at another salon — what did the Project Lure consultation say?

Not long ago another salon had refused to perm my hair because it was too damaged 😭 so I was stressed thinking I'd get turned away again 😂 but at Project Lure they first carefully checked my current hair condition before starting the consultation 👍

What was different here — instead of just saying 'it's too damaged, no can do,' they explained in detail what treatments were possible given my hair's condition, which made total sense to me ^^

My hair was rough and frizzy, honestly, and pretty badly tangled ㅜ so after the consultation they said a restorative perm would suit today better than a regular perm. Focus on the hair condition !! I decided on the restorative perm ^^

The restoration perm step by step, from damaged-hair care to winding

Project Lure's restorative perm started with a damaged-hair care step plus restorative perm solution application. Before the actual perm, it's a treatment for the damaged hair — going beyond a simple perm solution to a prescription for each individual's hair 👍 What was really surprising was

the white solution turned golden as it was combed through! They carefully proceeded with the restorative perm while even checking for residual components left in the hair. It's said to help protect the hair from heat damage during the treatment and suppress further damage.

Such a careful touch from the director 👍👍 A moment where I truly realized how important it is to choose the right salon !!!

After applying heat protectant, they moved to winding + design — with careful temperature control tailored to my individual hair 👍 shaping the curls to match the style I wanted while the restorative perm continued ~~~

A total turnaround for hair I almost gave up on perming. Doesn't the tangled, frizzy hair look moist and glossy now? ^^ Wow 👀 I couldn't believe this was the same frizzy hair haha

They also brought out an iced americano and sweet snacks while I got my hair done — total mood booster.

The final acid rinse and high-function clinic treatment

The final acid rinse lowers the hair's pH, prevents the curl from loosening, and adds shine and elasticity, they said. The last step, the clinic product, isn't a simple treatment — it's a high-function clinic solution that goes beyond a regular treatment, reinforcing damaged hair at a fundamental level 👍

The new massage shampoo bed at this Daejeon hair salon

The amazing thing about Project Lure — a fully modern massage shampoo bed, ta-da 👍👍 In all my years of going to salons, this is the first place I've seen with a massage shampoo bed.

The massage chair during shampoo time was so comfortable that I came in for hair care and ended up truly healing — max satisfaction, right? 👍 Director, can I just nap here for a couple hours? ^^ 😀

Maybe it's because they used a clinic product with a powerful hair repair and protection system, but my hair started to shine and clearly looked more alive ^__^ swishing back and forth ~~

Before and after the restoration perm at Project Lure

BEFORE — tangled, frizzy, lifeless hair. AFTER — shine and elasticity brought back ⬇️⬇️⬇️ A restorative perm that breathed new life into my damaged hair — so glad I did it 😀

Thank you so much for breathing new life into my hair ❤️ I'll keep it well maintained and come back for a perm again ^^ My stylist was Director Dain, who runs both a restoration-specialist academy in Seoul and this salon, doing custom chemical design based on hair analysis — which made it easy to trust her with my hair ^^