Centum City cake shop honey vanilla fig mini, 2-hour trip: Sijeunikeu

In short

Sijeunikeu Shinsegae Department Store Centum City Branch is a fruit cake shop on basement floor 1 of Shinsegae Centum City in Haeundae, Busan. From a showcase of fig, peach and mango cakes I chose the honey vanilla fig mini, took the free ice pack and carried the cake home over 2 hours; the sponge and cream were not sweet, so 4 people shared one slice each. The honey vanilla fig mini at Sijeunikeu is worth it for anyone who likes fruit to taste like fruit.

Fruit cake showcase at Sijeunikeu Centum City branch

Good to know

Location
Basement 1F, Shinsegae Department Store Centum City Branch, 35 Centumnam-daero, Haeundae-gu, Busan
Hours
Mon–Thu 10:30–20:00 / Fri–Sun 10:30–20:30
Ordered
Honey vanilla fig mini
Cooler bag
2,500 won (recommended for trips over 1 hour)
Comes with
1 ice pack; candles available
Price reference
₩2,500 ≈ $1.8 (2026-09-19)

as written by the visitor on Sep 18, 2026

Today I went to check out a famous fruit cake shop in Centum City. I'm a huge dessert person, especially cookies and cakes. I went in with high expectations, and just like some of the reviews said, it wasn't too sweet at all — it really felt like a great dessert, so I wanted to share it.

Where is Sijeunikeu at Shinsegae Centum City, and what are the hours?

Sijeunikeu Shinsegae Department Store Centum City Branch is on the basement floor at 35 Centumnam-daero, Haeundae-gu, Busan, South Korea. Hours are Monday–Thursday 10:30–20:00 and Friday–Sunday 10:30–20:30.

Sijeunikeu storefront on the basement floor of Shinsegae Department Store Centum City
Fruit cake showcase at Sijeunikeu Centum City branch
Fig, peach, and mango cakes lined up on display
Sijeunikeu display case filled with fruit-topped cakes
Showcase with a fruit-topped cheesecake on display

Which fruit cakes are in the Sijeunikeu showcase?

The shop is on the basement floor of Centum City. When I got there, there were cakes lined up by fruit — fig, peach, mango, and more. They all looked so good I couldn't decide what to pick, haha.

What I liked most was how generously the fruit was piled on top of the cakes. These days a lot of chain bakeries charge a lot but the cake is 90 percent sponge and whipped cream. Honestly the prices here are similar, so I figured I might as well get a proper cake at Sijeunikeu.

There was also a cheesecake topped with fruit, but no fig version. I was curious how cheese and fig would go together, so I decided to try the cheesecake next time.

Candles prepared for cakes at the shop

Candles were already available at the shop, so there was no need to buy them elsewhere.

Cooler bag and ice pack packaging guide

A 2-hour trip home: do you need the 2,500 won cooler bag?

At Sijeunikeu, they recommend adding a cooler bag if your transport time is over an hour, since the whipped cream might melt. It costs ₩2,500. An ice pack is included by default.

My trip took about two hours, but since the weather's been cool lately, it was fine without the cooler bag. (When I mentioned it would take about two hours, they threw in an extra ice pack — and the owner was really kind.)

Boxed Sijeunikeu cake ready to carry home
Full view of the honey vanilla fig mini cake

Honey vanilla fig mini: one slice each for 4 people

I chose the fig cake. It was my first time trying a cake with fig in it, and the visual looked so good that I picked the honey vanilla fig mini. It looks even prettier and more delicious in person than in the photos — such a shame the pictures can't capture it fully, haha.

The fruit was fresh and tasted just like the fig I know. It was mini in size, but perfect for four people to have one slice each.

Top of the mini cake piled high with figs
Cross-section of a cut slice of fig cake

Cutting the fig cake open: whole figs inside too

If you cut carefully, the fruit doesn't spill out...! There were big pieces of fig inside too, so you could really taste the fig properly. A lot of cakes these days look sparse once you cut into them, but shouldn't they all be packed with fruit like Sijeunikeu's?!

Anyway, the fact that the cake wasn't super sweet or strong was actually a plus. The fig, sponge, and cream went surprisingly well together, and I kept reaching for more. If you're curious, you have to try the fig cake — it's the kind of cake you can eat without feeling guilty.

It also went really well with coffee. With so much fig piled on top, I never felt like the fruit was lacking while eating it. The mango cake looked really good too, so I'll try that next time and write another review.

A slice of fig cake plated
Fig cake enjoyed alongside coffee

Who is the Sijeunikeu honey vanilla fig mini for?

If you're spending an anniversary or a special occasion in Busan, I'd recommend picking up a cake from Sijeunikeu. If you love fruit cakes especially, you'll definitely enjoy it.

The sponge and cream were tasty too, but since most of it was fruit, you could really taste the natural flavor of the fruit itself. The packaging was neat, and since it wasn't too sweet, I'd say it's the kind of cake that adults or parents would love.

Where it is

Sijeunikeu Shinsegae Department Store Centum City Branch시즈니크 신세계백화점 센텀시티점

35 Centumnam-daero, Haeundae-gu, Busan, South Korea부산광역시 해운대구 센텀남대로 35 지하1층

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