Bucheon bakery pecan cream cheese and Golden Beurre Half, 2cm cut

In short

Easy White Bread Bucheon Sinjung-dong is a fresh milk bread bakery a 5-minute walk from Sinjung-dong Station Exit 3 in Bucheon, Gyeonggi. Visiting with her mom, the writer had a Golden Beurre milk bread Half sliced 2cm thick and also bought streusel chestnut rice cake milk bread, honey fig cream cheese and pecan cream cheese. The Golden Beurre was soft and moist even with nothing on it, and the pecan cream cheese added a sweet, nutty layer.

Shelves full of freshly baked Golden Beurre milk bread

Good to know

Location
1141 Jung-dong, Wonmi-gu, Bucheon-si, Gyeonggi-do (5-minute walk from Sinjung-dong Station Exit 3)
Hours
Daily 09:00–21:00
Seating
A few simple seats inside for eating in
Golden Beurre milk bread
Half or Whole; sliced 1.5cm, 2cm or 2.5cm
Ordered
Golden Beurre milk bread Half 2cm, streusel chestnut rice cake milk bread, honey fig cream cheese, pecan cream cheese
Other
Tasting corner; milk bread and jam gift sets on sale

as written by the visitor on Sep 15, 2026

My mom and I were on a date in Sinjung-dong when we spotted a bread shop that had just opened! As a bread lover, I couldn't just walk past it, haha, so I went straight in. And it wasn't just regular white bread but fresh milk bread? I couldn't resist that 🍞

Where is Easy White Bread Bucheon Sinjung-dong, and what are the hours?

Easy White Bread Bucheon Sinjung-dong is located at 1141 Jungdong, Wonmi-gu, Bucheon-si, Gyeonggi-do, and it's open daily from 09:00 to 21:00. It's a 5-minute walk from Sinjung-dong Station Exit 3, so the location was really convenient.

Vertical photo of the Easy White Bread Bucheon Sinjung-dong storefront
Bakery exterior in white tones with wood accents

The exterior had a white tone with wood accents, so it felt clean but warm, haha. Right from the entrance you get the sense that delicious milk bread is waiting inside,,, 🤍

Entrance of the Easy White Bread Sinjung-dong store

The inside was super clean too, and there were simple seats set up where you could sit and eat! (The bread-shaped doll was so cute,,, ☺️)

Eat-in seating with a bread-shaped doll

Easy White Bread bakes its milk bread fresh in-store every day, and they say they use top-grade ingredients like AOP-certified French butter and fresh dairy cream. Knowing they're careful about ingredients from the start made me even more excited, haha. They also had a variety of gift sets combining milk bread with jam, which seemed great for a light gift 🎁

Milk bread lineup and how thick to slice the Golden Beurre

Easy White Bread's signature is the Golden Beurre milk bread, and there were also various other types like olive cheese, chestnut rice cake, and walnut cranberry rye. Besides the milk bread, there were also jams, cream cheeses, and coffee and non-coffee drinks, so it seemed like a great place to pair with your bread haha.

Store menu board listing milk bread varieties
Menu display for jams, cream cheeses, and drinks
Several varieties of milk bread on display

The Golden Beurre milk bread in particular can be chosen as Half or Whole,

Sign showing Golden Beurre milk bread thickness options

and you can also choose the thickness — 1.5cm, 2cm, or 2.5cm — depending on your taste! They say 1.5cm is good for enjoying lightly with butter or jam, 2cm is best for the bread's natural flavor and texture, and 2.5cm is recommended for toast or French toast, haha. I was debating which to get, and when I asked the staff, they said 2cm is the most popular choice and the one they recommend most! So I went with 2cm too. 😋

Freshly baked milk bread on display
Shelves full of freshly baked Golden Beurre milk bread

Can you see the freshly baked bread?!! The bread smell was wafting through the air~

Milk bread tasting corner

There was also a tasting corner like this, where you could check the taste and texture before buying, which was nice when I was torn between which bread to pick, haha.

Slicing machine used to cut bread to order

When you order the Golden Beurre milk bread, they slice it fresh with this machine right on the spot. I tried to film them slicing it but missed the shot, silly me,, ㅜㅜ

Fresh cream castella bread on display nearby
House-made jams and cream cheeses on display

On one side there was also a row of fresh cream castella bread — definitely trying that next time,, They also sell house-made jams and cream cheeses, so it seemed like a good idea to buy some to pair with the bread 👍🏻

What we ordered at Easy White Bread

  • Golden Beurre milk bread Half 2cm
  • Chestnut rice cake milk bread
  • Honey fig cream cheese, pecan cream cheese

This is what I ended up ordering (≥ω≤)

Bag with packaged milk bread and cream cheese purchases
Golden Beurre milk bread and chestnut rice cake milk bread packaged

With my heart racing, I hurried straight home~

Golden Beurre milk bread sliced 2cm, set out at home
Golden Beurre milk bread laid out with cream cheeses

Golden Beurre milk bread with honey fig and pecan cream cheese

Golden Beurre milk bread 🍞 Even eaten plain, the texture was really soft and moist, and the more I chewed, the more I could taste that nutty, savory flavor — so delicious! The bread itself was tasty enough that it was satisfying with nothing added at all, haha. I also tried pairing it with honey fig cream cheese and pecan cream cheese. Spreading cream cheese on the soft milk bread gave it a whole different charm! The honey fig added a sweet touch that worked really well,

Milk bread spread with honey fig cream cheese

and the pecan cream cheese seemed to have something like maple syrup inside — sweet, with pecans you could bite into for a nutty flavor, really good!

A slice of milk bread paired with pecan cream cheese
Whole loaf and cut cross-section of chestnut rice cake milk bread

Inside the streusel chestnut rice cake milk bread

Chestnut rice cake milk bread 🍞 This one comes as a whole loaf, so it's the type you tear apart with your hands, haha. I was too curious about the cross-section, so I cut it with a knife! Wow,,, big chunks of chestnut packed inside, look at that 🌰 The soft milk bread plus the sweet chestnut made this one delicious too.

Is Easy White Bread Bucheon Sinjung-dong worth a stop?

Soft, moist texture with a nutty savory finish! I really enjoyed Easy White Bread, and since they have so many varieties, I want to try other milk breads next time too, haha. If you're looking for a good bakery in Sinjung-dong, give this place a visit 🤎

Where it is

Easy White Bread Bucheon Sinjung-dong이지화이트브레드 부천신중동점

272 Gilju-ro, 113-ho, Wonmi-gu, Bucheon-si, Gyeonggi-do, South Korea경기도 부천시 원미구 길주로 272 113호

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