Guwol-dong sashimi restaurant, assorted platter and roe soup: Veteran

It's suddenly gotten so cool out lately and it makes me so happy 🔆 Feels like fall has really arrived! I'd been avoiding raw fish during the heat wave, but the second it cooled down I was craving hoe (raw fish) again haha — my own appetite surprises me. My go-to spot whenever I'm in Guwol-dong for sashimi ✨ I went back again — my third or fourth visit! — to Veteran General Fish Market Incheon Guwol Branch.

Veteran General Fish Market hours and parking in Guwol-dong

• Hours: Daily 11:00 – 03:00 (next day)
• Last order: 02:00
• Parking: Basement parking available in the building; use the Guwol Agricultural Market parking lot when full

Seeing the big shrimp out front, I could tell fall had come 💖 Welcome back, shrimp~~~

Seating at Veteran: tables, group rooms and outdoor-tent-style space

There are lots of tables inside. Behind that wall there's also group seating. And there's an outdoor-tent-style space too, which is so nice! If you're a large group and want to sit outside, I'd recommend reserving ahead.

Every time I visit Veteran General Fish Market Guwol Branch it's packed, so this time I went a bit earlier. I got there before 6pm and it was already busy! Proof this is a real hot spot, right?? Raw fish tastes better when the turnover is fast, so a crowded place is a safe bet 👍🏻

What is on the free self-bar? Ramen, sujebi and Korean pancakes

You can use the self-bar for side dishes and wrap greens, plus ramen and dumpling soup for free!! And my personal favorite — the self-serve pancake corner 💞 scoop a ladle and fry it thin — it's even better that way.

I guess practice makes perfect, haha,,

Veteran's menu, from sashimi and sushi to fried dishes and soups

The menu is seriously huge. Now I get why it's called a 'general fish market'... lol. Classic sashimi types like flounder, salmon, mullet, and sekkoshi (thin-sliced small fish sashimi) are priced reasonably in the ₩30,000s range, portioned generously enough for two people!

If you're going with a group, ordering the Couple Set (₩58,000) or Family Set (₩88,000) — which lets you enjoy sashimi, sushi, fried food, and spicy fish stew all at once — seems like a great option!

Beyond sashimi, there are also easygoing meal options. The lunch special sashimi set (₩13,900) comes packed with sashimi, sushi, fried food, spicy fish stew, and basic side dishes — perfect for a lunch spot, don't you think?? There's also a wide range of hearty options like hoedeopbap (raw fish over rice), altang (roe soup), and albap (roe rice), plus crispy-outside-tender-inside grilled mackerel, codfish stew, and blue crab stew — so many choices.

I wanted to try everything, but today was a sashimi day! So I ordered the assorted sashimi platter 😊

The assorted sashimi platter and its side dishes

They set out the side dishes first. The seaweed soup here is genuinely delicious.. they said they simmer it with pollack for a long time, and honestly the seaweed soup alone could take down half a bottle of soju.

They also do wasabi and makjang (spicy dipping paste) really well here, and that pollack roe! Wrapping it with sashimi in seaweed is the best.

They also gave us one hearty-sized saury. Love a place that gives you a whole one. Now for the main event~~~

Great color... and good thickness too, hehehe

Plain wasabi soy sauce is great on its own, but mixing it up with different combos keeps you reaching for more 💛

Why order al-tang (fish roe soup) instead of spicy fish stew

I was craving altang (roe soup) today, so instead of the spicy fish stew, I ordered that.

The broth was so refreshing, and it was packed with roe and milt — I ate until I was stuffed!!

Reasonable prices, friendly service, a wide range of menu items. And the taste — needless to say. I need to come back soon for grilled shrimp~~