Ash brown color after 7 years, scalp clinic at Anew Hair Cheongdam

In short

Anew Hair Cheongdam Main Branch is a hair salon near Gangnam-gu Office Station that starts every visit with a personal color, face shape, and scalp diagnosis before any service. Planning a perm for volume trouble with mid-length hair, the writer chose color instead after consultation, going ash brown for the first time in 7 years and adding a scalp clinic. The consultation-led choice paid off, with high satisfaction and visibly calmer scalp flaking after the treatment.

Main photo of mid-length hair finished in ash brown color

Good to know

Address
서울 강남구 선릉로127길 5 2층 (5 Seolleung-ro 127-gil, Gangnam-gu, Seoul, 2nd floor)
Hours
10:00 - 20:30
Closed
Every Monday
Parking
Free parking available (shared building lot, may fill up depending on the situation)
Nearby paid parking
3 minutes away: Gyeongbok Building (Nonhyeon-dong 242-38), SK Herb Blue (Nonhyeon-dong 241-41), Gangnam Paragon (Nonhyeon-dong 241-7)
Sunday free parking
Korea Land & Housing Corporation (Nonhyeon-dong 254)
Consultation
Free 1:1 diagnosis covering head shape, face shape, and hair condition
Coloring time
About 40 minutes after dye application, with 10-15 minutes of heat treatment at the end
Scalp clinic cost
Varies by scope, so ask in consultation

as written by the visitor on Sep 7, 2026

Main photo of mid-length hair finished in ash brown color

My hair is about mid-length and I really want to grow it out nicely, but why is it so hard to manage? ㅠㅠ 🥹🥹

I dry it carefully every night but wake up with it sticking out everywhere, so hard to manage, so I went to a hair salon that offers a hair consultation.

Location and parking at Anew Hair Cheongdam Main Branch

  • Address: 서울 강남구 선릉로127길 5 2층 (5 Seolleung-ro 127-gil, Gangnam-gu, Seoul, 2nd floor)
  • Hours: 10:00 - 20:30
  • Closed every Monday
  • Parking: Free parking available. It's a lot shared by the whole building, so space may run short depending on the situation
  • If parking is full, there's paid parking 3 minutes away at Gyeongbok Building (Nonhyeon-dong 242-38), SK Herb Blue (Nonhyeon-dong 241-41), Gangnam Paragon (Nonhyeon-dong 241-7)
  • Free parking on Sundays (Korea Land & Housing Corporation / Nonhyeon-dong 254)

Price list

Anew Hair Cheongdam Main Branch service price list
Anew Hair Cheongdam Main Branch price board

Whatever the service, they run a free 1:1 diagnosis consultation tailored to your head shape, face shape, and hair condition, and recommend a style that fits your lifestyle.

Consultation space where the 1:1 diagnosis takes place
Hair checklist filled out on first visit

How does the hair consultation work?

If it's your first visit, you ✔️ fill out a checklist and ✔️ the consultation space is so pretty.

Mine was handled by head designer Eunbyeol. My biggest hair concern right now was lack of volume, and finding a style that's both easy to manage and suits me.

The hair consultation includes

Diagnostic tools used for the hair consultation

a simple personal color diagnosis

Color drapes used for personal color diagnosis

all the way to a face-shape analysis based on Asian proportions, checked in one go. I originally came in thinking about a perm, but after the consultation I decided to go with color dye instead since it has more impact on an image change, so exciting • •

Face shape analysis material based on Asian proportions

The scalp and hair diagnosis results were a shock

Then they checked my scalp and hair condition in detail using a machine

ㄱ shock ㄴ the photo on the left is my scalp. It ran pretty hot, and there was more flaking buildup than I expected,,,,

Magnified scalp diagnosis screen checked with a machine
Comparison image of scalp condition showing buildup

Since it was my first color dye in 7 years I had a lot of second thoughts, but I decided to follow the director's recommendation, and on top of that added a scalp clinic that's effective for calming the scalp after dyeing. The clinic cost varies by scope, so it's best to ask during consultation!!

> Color dye prices and scalp care products <

Color dye pricing guide and scalp care products

The salon atmosphere

I zipped straight into the consultation room so I didn't get a good look, but the white-toned interior is elegant and pretty.

Floor-to-ceiling windows give the whole space an open, airy feel.

White-toned salon interior with floor-to-ceiling windows

The ash brown color process

Before the color treatment

Before photo of dark-toned mid-length hair before color treatment
Before photo of hair condition prior to dyeing

* before photos *

I asked for a brown that wouldn't pull red, and the director recommended ash brown ~! Since my hair was such a deep black tone, both of us worried a bit about whether the color would actually come out as light as we hoped.

After applying the dye I waited about 40 minutes, with the last 10-15 minutes under a heat machine as well

Heat treatment machine used after dye application

🫧 off to shampoo 🫧 🧴🧴

Scalp clinic after coloring

Right after the shampoo I moved over to the scalp clinic space next door, and the chair here is a massage chair..!! My whole body relaxed and my scalp felt properly refreshed and cool, I kept saying 'this feels so good' as the care products soothed my scalp that had been irritated by the dye chemicals.

So this is why you need scalp care ☁️🌫️🩶☁️🌫️🩶

The finished ash brown

Ta-da -! A calm, elegant ash brown color, done -!

Finished calm ash brown color
Back view of mid-length hair dyed ash brown

Contrary to what she'd worried about, the director was happy it came out light 😎😎

So stylish

Ash brown hair that suits the skin tone

It felt a bit unfamiliar at first since it had been so long since I'd dyed my hair, but the more I look at it the more I love how it suits my skin tone.

Close-up of hair taken at the salon right after coloring

💟 this place is a color dye gem 💟

Ash brown style after the finishing blowout

The blowout came out pretty too

Scalp diagnosis photo showing smoother scalp after the clinic

Compare it to the photo taken at 12:45 — even after dyeing, there's no flaking between the strands and the scalp is smooth and soft, right??

Selfie taken after the ash brown treatment was finished

ㅋㅋㅋㅋㅋㅋ I posted the photo in our group chat and they said I looked younger ;; I'm still young, okay ..!!

The ash brown color shifts subtly with the light, 🤎🩶🤎🩶 and it's so pretty.

Ash brown color shifting under different light
Full finished hairstyle after the hair consultation

Wrap-up

Going through the personal consultation before the actual service made my satisfaction so much higher. If you've been struggling with your hair, I recommend Anew Hair near Gangnam-gu Office Station. Thank you, director, for the elegant, sophisticated color result 🙇🏻‍♀️🙇🏻‍♀️

Where it is

Anew Hair Cheongdam Main Branch아뉴헤어 청담본점

5 Seolleung-ro 127-gil, Gangnam-gu, Seoul, 2nd floor, South Korea (서울특별시 강남구 선릉로127길 5 2층)서울특별시 강남구 선릉로127길 5 2층

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