Seongdong hair salon treatment for dry ends: Oreudeubi
In short
Oreudeubi Sangwangsimni Station Branch is a hair salon in Seongdong, Seoul, within walking distance of Sindang Station. After a straightening treatment and perm left my fine hair dry, I tried the AYUNCHE hair clinic, complete with steam, a hair pack, and a massage. Verdict: I would happily return for customized hair care from Sangwangsimni or Sindang.

Good to know
- Hours
- Daily 10:30 AM–8:00 PM
- Address
- 118, 1F, Building I, Centras Shopping Mall, 410 Wangsimni-ro, Seongdong-gu, Seoul, South Korea
- First-visit offer
- 30% discount event
- VIP membership
- 10% extra credit on prepaid amounts, plus additional services by payment tier
as written by the visitor on Sep 12, 2026
Looking for a treatment after dry hair from straightening and a perm
Ever since getting a straightening treatment and a perm recently—and maybe because the weather suddenly turned chilly too—my hair has become even drier and more brittle!! My hair is fine to begin with, so it looked extra limp and rough! The ends were all split too... Even after fixing my hair for work and applying hair oil, it only lasted for a little while... haha....!!
But if I kept applying oil, my hair would get greasy by the afternoon, so I was really torn ㅠㅠㅠ I decided I needed fundamental care and started looking around at hair salons, dreaming of smooth, swishy hair!! Haha
Then I found Oreudeubi Sangwangsimni Station Branch (오르드비 상왕십리역점)!! They say they use only trusted products such as L'Oréal, Milbon, and AYUNCHE to protect hair health and shine at the same time, and carefully manage the aftercare too so hair stays glossy after a service. That settled it for me!! Shall we go? Let’s gooooo~~~~!!
Walking to Oreudeubi Sangwangsimni Station Branch from Sindang Station
I’m a Line 6 girl, so I got off at Sindang Station haha. It may be the Sangwangsimni branch, but it is super, super close to Sindang Station too, so it would be great to stop by before plans in hip Sindang-dong! I came out of Exit 2 at Sindang Station and walked there in eight minutes!

Just enter through the building entrance you see and you’ll find it in no time! Haha. They are also running a 30% first-visit discount event, so I think it is an easy place for anyone who has not visited yet to try! Hahaha



One-on-one customized care starting with a consultation form
As soon as I walked in, they handed me a consultation form like this! They looked over the style I wanted and my hair concerns based on the form!! Then they provided care or a service to suit them, which made it feel like truly one-on-one customized service. So nice. Hehe

The interior was small, but its clean, modern, sophisticated design really stood out! It also felt comfortable while I was there. And, as you would expect from a place proud of the products it uses, they had products displayed all prettily~~!! Haha. I did not ask, but since they had price tags, it looked like they sell them separately too!



Why I chose the AYUNCHE hair clinic
Here is the price list below for reference! The products they use are premium, but the prices did not seem much higher than other hair salons, which caught my eye! Haha. There were several clinic options too, so I wondered what to choose, but I decided on the AYUNCHE hair clinic!!

Now, revealing my dry, rough hair before the treatment!! It might look okay up to the crown, but the ends were extremely brittle and all split!! ㅠㅠㅠ The uneven color from my dye job made it look even messier, which worried me! Hehehe haha


The clinic begins with moisturizing cream and steam
Time to begin~~! For step one, they applied lots of moisturizing cream! After applying it, they used steam so it could absorb well. Maybe because I watched Spider-Man recently, it made me think of Octopus haha.

They kindly brought me a snack while I was getting the treatment! I chose an iced Americano~! Having coffee while getting cared for felt so, so nice. Hehe
By the way, they also have a VIP membership. If you prepay through the membership, they add 10% extra credit, and extra services are provided depending on the amount! Hahaha. If you are planning to settle on a regular hair salon, getting the VIP membership could be really great~~~~


Oil-and-moisture care and shampoo time in a massage chair
Once the steam was finished, step two was applying a cream that balances oil and moisture. I loved that they applied it generously, without holding back. While caring for my hair, they listened to my concerns about its condition and told me how to care for it going forward too, which I appreciated! Hohoho, the second Octopus appears~~~~

Lastly, they shampooed my hair, did a hair pack, and gave me a scalp massage—and it was absolute heaven! The shampoo-room chair was even a massage chair, so I could lie down and get a massage too: two benefits in one! Hahaha. It was such a healing time. Hehe, my hair was finally finished! Ta-da~!


Softer hair ends after the clinic
Compared with before, my ends became much, much softer, and the hair around my crown fell smoothly with shine, making everything feel one or two levels more luxurious!! Haha. It also felt so soft when I ran my fingers through it, which I loved. Above all, the products smelled so good that I did not want to wash my hair until bedtime! Haha. So I did not wash it, and washed it the next morning instead. Hehe
Even now, about three days later, my hair still feels soft and somehow a little stronger!! I like that the effect does not seem temporary and feels long-lasting! There are four designers here, and I am so thankful to the designer who kindly, thoughtfully, and carefully cared for my rough hair. Hehe


I really, really recommend it to anyone looking for a customized-care hair salon around Sangwangsimni or Sindang! I am 200% willing to revisit!! Hahaha
Where it is
118, 1F, Building I, Centras Shopping Mall, 410 Wangsimni-ro, Seongdong-gu, Seoul, South Korea서울특별시 성동구 왕십리로 410 센트라스 상가 i동 1층 118호








