Jeju souvenir shop packed with foreign tourists: Today Jeju

Today I'm sharing my visit to Today Jeju, a great spot for dol hareubang (stone grandfather) madeleine gift sets — perfect for Jeju dessert souvenirs!

Where is Today Jeju in Shilla Duty Free, and where do you park?

Today Jeju Shilla Duty Free Shop Jeju Branch is a dol hareubang madeleine shop on the first floor of the Shilla Duty Free at 69 Noyeon-ro, Jeju-si, Jeju. It's open daily 10:00–19:00, and there's free parking in the Shilla Duty Free parking tower, which was really convenient :)

Today Jeju sits right across from the parking tower, and since it's inside the duty free, there were tons of foreign tourists around!

Inside Today Jeju: orange walls and a dol hareubang display

Walking into Today Jeju, the whole place is decorated in warm orange tones that felt so very Jeju.

The signature dol hareubang figures were placed all around the store in cute, colorful arrangements, which made browsing pretty fun >.<

How much do Today Jeju gift sets cost?

Today Jeju's gift sets start at ₩28,200 for the Harubangne 8-flavor gift set. Here's the full price list posted in the store.

• Harubangne 8-flavor gift set ₩28,200
• Harubangne 8-flavor half-and-half gift set ₩29,800
• Harubangne chocolate 4-flavor gift set ₩16,400
• Harubangne Jeju 4-flavor gift set ₩14,600
• Harubang Sand Udo peanut gift set ₩19,000
• Harubang Sand Jeju citrus gift set ₩18,000
• Harubang Sand half-and-half gift set ₩18,500
• Ang-butter Harubangne gift set ₩19,000

Hareubang madeleines could be bought individually or as part of a gift set!

The 8 flavors of dol hareubang madeleines at Today Jeju

Hallabong (Jeju tangerine), matcha, carrot, prickly pear, black sesame, fig, chocolate, and Earl Grey — eight flavors that capture all of Jeju.

The Harubangne packaging is so cute it's practically made for a Jeju travel souvenir — great to buy as a Jeju gift :)

There were plain madeleines as well as chocolate-coated ones, so if you like something sweeter, you could pick based on your own taste!

The colorful, playful dol hareubang madeleine packaging at Today Jeju is designed so cleanly that it's a hit whether you're giving it or receiving it..! A great, easy Jeju souvenir to hand out to family and friends after a trip :)

Harubang Sand sets on display by the register

Besides the madeleine sets, Today Jeju also sells Jeju citrus and Udo peanut sandwich cookies, so if you're looking for something lighter and still very Jeju, it's an easy place to stop and pick up a gift!!

The products laid out by the register were so colorful and cute, haha.

Buying the Harubangne 8-flavor gift set, one of each flavor

I bought the Harubangne 8-flavor gift set for ₩28,200, picking one of each flavor so my family could try them all!

Besides dessert gifts, Today Jeju also sold a variety of Jeju-themed goods, and they weren't the usual generic souvenirs, which made them extra cute :) The wind chimes were especially pretty — I almost bought one for myself >.<

Why Today Jeju works as a last-day stop on a Jeju trip

Today Jeju is a great Jeju souvenir spot for gifting, and since it's near Jeju Airport, it's easy to stop by on the last day of your trip without any hassle :) The packaging is pretty and clean, and everything is individually wrapped, so it would also work well as an office gift! If you're looking for Jeju dessert souvenirs, I'd say skip the usual generic Jeju gifts and go for something distinctive and tasty like the dol hareubang madeleines instead.