Media art 10 minutes from Jeju Airport with strawberry latte: Nohyeong

This was the first stop of this Jeju trip, and here's my review of Nohyeong Supermarket! Unlike a regular museum, you get to experience everything from a look back at old Korea to vivid media art, and it was so fun and surprising that I fully recommend it. 👍

Where is Nohyeong Supermarket and how much is admission?

Nohyeong Supermarket is only 10 minutes by car from Jeju Airport, so I'd recommend it as a first-day or last-day stop. I actually visited it as the very first course on day one.

There's also a round-trip zipline right next door, so it seems like a good idea to pair the two into one travel course.

Tickets can be bought at the lobby kiosk or counter — ₩15,000 per adult, or ₩20,000 for ticket plus drink.

The strawberry jumulleok latte that comes with the drink set

The drink menu has items you can only get in Jeju, like Jeju sindari (fermented rice drink) and strawberry-muchim, so I'd recommend trying the drink set!

We ordered one iced americano and one strawberry-muchim latte, and the strawberry-muchim latte was genuinely delicious. Recommend it 🍓🍓

The retro 'Those Were the Days' corner and black-and-white supermarket

Right when you walk into Nohyeong Supermarket, there's a 'Those Were the Days' corner displaying old Korea in black and white, which had these cute little signs — fun to read.

Looking at car and food prices from the '70s and '80s, it was fun trying to guess how currency values have changed and how the value of a car compares to food now versus then.

From nostalgic celebrities like Park Nam-jung and Kim Wan-sun to first-generation idols I actually recognize like S.E.S and Koyote, it was genuinely fun browsing through.

Past the 'Those Were the Days' corner, the entrance to Nohyeong Supermarket appears! Hand your ticket to a staff member here, and when it's your turn, you'll be guided in.

The concept is 'everything turned black-and-white (?!),' and it's really thorough — every single item is black and white, so it felt like stepping inside an old black-and-white TV. It gave off the vibe of peeking into a supermarket from 40-50 years ago, and even though I never lived through that era, I couldn't help but feel nostalgic haha.

At the end, a broadcast plays, the door opens, and the black-and-white supermarket corner comes to a close!

What plays inside the Nohyeong Supermarket media art hall?

Once you exit the supermarket corner, an incredibly flashy space appears. I was like, what is this?! but it turned out to just be a passage — haha.

Past the passage is the viewing hall, and when I first walked in, a dinosaur video happened to be playing.

I sat around the middle to watch. The media art screen is bigger than I expected, so it's immersive, and music plays along with it too, making it nice to just zone out to.

Famous paintings are shown with a lot of life — some I recognized, some I didn't, but it was still nice to just stare blankly and unwind.

Van Gogh's Starry Night, one of my favorites, showed up too, with the stars reimagined as fireworks — so pretty.

There was also a yacht floating on the sea, which reminded me of the yacht tour I did at Haeundae in Busan — so pretty and lovely.

There were also mysterious zoo-like scenes, and Jeju itself appeared too. For extra peace of mind, I played with the clicker while watching haha.

Hands-on rooms and the old schoolbook display past the main hall

Nohyeong Supermarket doesn't end at the viewing hall — there are hands-on spaces scattered further inside. I found a dol hareubang (stone grandfather statue) with moving eyeballs there — so cute.

There was a gacha corner too, and I saw Monchhichi figures you could try for. It wasn't the version I wanted so I didn't try, but I was curious what it looked like so I took a photo.

There was a space like this too, and another spot that brings back memories of the past.

It said to handle the items carefully since they're rare items — and they really are rare. How did they even find these! I wanted one of the bags for myself.

There were super old textbooks too — one titled 'Mastering Home Economics,' and another about farming. So surprising. Meanwhile, the math content was exactly the same as now — proof that math really is the one true universal law.

Gift shop souvenirs, including the 4,000-won parcel-knife magnet

After finishing the tour, I came back out to the lobby and browsed through the Nohyeong Supermarket gift shop.

There were really all kinds of goods — if you're buying souvenirs, buy them here rather than at the airport. Airport prices are just way too expensive.

There were cute tangerine-shaped hairpins, and baby socks and shoes too. Prices were similar to Dongmun Traditional Market.

There were face-washing bands too. A dol hareubang holding a tangerine — ridiculously cute. There were also keyrings shaped exactly like tangerines. And my favorite clicky-clicky clickers were there too haha — everyone needs to know the charm of mechanical keyboards.

There were also magnetic delivery knives, pens, calculators, and other stationery. I collect a magnet on every trip, and since this delivery knife felt very Jeju and was actually useful, I decided this trip's magnet would be the delivery knife! Price was ₩4,000 — double the happiness.

I bought the tangerine friend wearing a flower pin and stuck it right on my front door. Cute, right? Hehe.

Is Nohyeong Supermarket worth a Jeju first-day stop?

Even as someone who's not really into museums or art galleries, Nohyeong Supermarket had so much to see — from media art to nostalgic recreated spaces — that it was genuinely fun and immersive. It's close to Jeju Airport too, so it fits perfectly as a first-day or last-day stop. If you're looking for a place to visit on your Jeju trip, I fully recommend Nohyeong Supermarket!! ♥️