5-step Ayounche hair clinic for dye/perm damage: Oreudeubi, Seongdong

Two full dye jobs and one perm just this year. Thinking back on it, I really didn't leave my scalp and hair alone for a second, ㅠ I shouldn't have expected it to stay healthy after that. Feeling guilty, I took a coworker's recommendation and visited a hair salon near Sangwangsimni — Oreudeubi Sangwangsimni Station Branch 💈💇🏻‍♀️

Location and hours of Oreudeubi Sangwangsimni Station Branch

• Location: 118, Sangga i-dong, 410 Wangsimni-ro, Seongdong-gu, Seoul, South Korea
• Hours: Daily 10:30 AM – 8:00 PM
• Parking: 2 hours free

You might think 'Oreudeubi Sangwangsimni Branch' means it's right at Sangwangsimni Station (I thought so too), but it's actually a 10-minute walk from Exit 2 of Sindang Station on Lines 2/6.

Before and after: hair repeatedly dyed and permed

Looking back at the before photo now, I feel so sorry for my hair,, genuinely sorry,, sorry for treating you so roughly ㅜ ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ It really did tangle up like that right after washing and combing. But thanks to the Ayounche hair clinic I got, it turned into the smooth hair you see in the right photo 🌟 Even now, three days later, it's still bouncy and manageable. Please, let this hair last a little longer. I'll take good care of it ㅠ0ㅠ

What the salon atmosphere was like

Oreudeubi in Sangwangsimni had a clean, modern vibe. The white-and-gray interior with soft lighting felt calm and comfortable, and the whole space was tidy and well-kept, making it easy to relax during the treatment 🤍 It's not a huge salon, but that made it feel cozy — really nice.

When I arrived, the place was fully booked — the designers were super busy,, Since I'd booked ahead, designer Haru greeted me, showed me to my seat, and then I had to decide on a drink. Honestly no matter how much I deliberate, I always end up with iced Americano, but this time I picked iced peppermint 🍃

While waiting and looking around, I noticed Oreudeubi Sangwangsimni Branch mainly uses Ayounche products, and the treatment I got that day was indeed the Ayounche clinic. In the meantime, I already decided my next dye color,, I did taupe brown last time, so next up is muted brown..! The color was so pretty I couldn't not take a photo ㅠㅠ Don't forget, muted brown.

Ayounche hair clinic price and first-visit discount

I got the treatment from designer Haru, and right now first-time visitors can get 30% off, so I highly recommend just going once. Because she's really good at what she does 😮

• Ayounche hair clinic: ₩150,000 +@
• Length surcharge applies — jaw +10, shoulder +20, chest +40, waist +60
• First visit: available at 30% off

The 5-step Ayounche hair clinic process

The Ayounche hair clinic I got consists of 5 steps in total. 1️⃣ First up is moisture care. My hair had zero moisture and was totally dry, so this was fast, urgent hydration 💦

2️⃣ A 5-minute first round of moisture mist. Honestly, already from steps 1 and 2 I could see my hair combing through smoothly and just kept thinking, clinics really are the best•• I want to get one regularly. She said that for people like me who dye and perm often, getting a hair clinic once every two months is recommended 🩶

3️⃣ Filling in collagen protein to strengthen the hair. Designer Haru's hands were incredibly fast and thorough, which I loved.

4️⃣ A 15-minute second round of moisture mist. I think this is when my dry hair got the most moisture packed in of all. Sorry, hair,, feeling a bit better now, right,,? heehee

5️⃣ The final step was 10 minutes of cuticle protein care. You lie back in a massage chair for this, and it felt amazing. I love getting massages but can't stand being ticklish at all•• still, I love massage chairs so much I use one at home too ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

How to care for it at home after the clinic

My hair is genuinely so much softer now. The ends especially were dry and frizzy, but thanks to the clinic they're bouncy through and through now.

• Wait up to two days before washing your hair after the clinic
• Wash with lukewarm water rather than hot
• Apply cream essence before drying; once hair is 80–90% dry, finish with oil essence

The clinic effect lasts up to two weeks, but only if you follow this routine — otherwise it might only last about a week, which made me sad enough to promise myself I'd stick to it diligently 🥹

And on top of that, designer Haru also taught me how to handle the remaining perm damage•• I'll put it into practice next Monday, fighting 💪🏻 I really loved this hair clinic! Recommending designer Haru at Oreudeubi Sangwangsimni Branch, a Seongdong hair salon ღ