Seongsu coffee shop with Italian interior and fig crostata: Frolla

Honestly I wanted to keep this one to myself, but Frolla in Seongsu is already all over foreign visitors' radar

Where Frolla is and when it opens

• 5 Yeonmujang 17-gil, Seongdong-gu, Seoul, South Korea (1st floor)
• Daily 11:00 AM – 7:00 PM
• No parking, no corkage
• Pets welcome

How happy would you be if you turned a corner in a Seongsu alley and stumbled on a space that was entirely, completely your taste?!!

That's exactly what Frolla, the Italian-inspired café in Seongsu, is like.

One espresso at Frolla turned into three hours

The moment you step inside Frolla, you can tell every single detail was thought through, from top to bottom

Went in for one espresso, got trapped by the interior for 3 hours

The props and interior are so pretty I got to soak in a cozy, happy mood the whole time.

About 80% of the customers were foreign, so for a second I thought I'd just landed off a plane — this Seongsu café

"Wait, are we actually in Korea?" — that's the kind of café Frolla is, a Seongsu spot that hits exactly the right taste. Anyone who loves Seongsu café coffee makes a point of coming here, and it's famous not just for the interior but for the coffee and desserts too

Is this Seongsu, or is this Italy…

A group of foreign visitors seemed to be having a whole meetup, so I just followed them in!!

Right in the middle of a Seongsu alley, straight-up local Italian vibes

I nearly forgot to go home because I got so absorbed in the interior at Frolla in Seongsu!!

The atmosphere of the space itself is so distinctive that the whole time you're there, you're just in a good mood

Tiramisu and the seasonal fig custard crostata

The ruthless reason I raided an entire box of figs from the supermarket after leaving Seongsu

In particular, the Seongsu café tiramisu — where deep, rich espresso flavor meets soft mascarpone cream —

leaves a lingering aftertaste you won't forget once you've tried it.

Not overly sweet, but still tastes luxurious, so it's perfect alongside coffee

And on top of that, there's a seasonal item you can only get right now —

the fig custard crostata. A must-try, don't-miss-it treat

It's piled generously with fresh, in-season figs, so every bite bursts with texture and sweetness that fills your mouth.

I fell so hard for figs that I stopped at the supermarket on the way home and bought a whole box — that's how satisfied I was.

If you want to enjoy Seongsu café brunch and dessert without rushing, Frolla is the answer!!!

Browsing the homeware and taking photos at Frolla

At Frolla, it's genuinely fun to browse the cute little props tucked into every corner of the store

You can get a dreamy profile-worthy photo no matter where you shoot.

What time to visit Frolla to avoid the wait

Frolla gets a lot of visitors on weekends and at peak hours, so there can be a wait — going a little earlier is a much more relaxed way to enjoy the space.

The tiramisu and espresso combo never fails, so if it's your first visit, I'd recommend starting with that

If you want a special dessert in a space full of atmosphere this weekend, visit Frolla in Seongsu. Once you've been, you'll keep wanting to go back!!