Fig cream cheese baguette and glutinous rice salt bread to go: KINTEX

On my way to Ilsan MBC today, I stopped by Boulangerie Tan, Hyundai Department Store KINTEX — a famous bakery inside Hyundai Department Store at KINTEX in Ilsan.

Location and hours of Boulangerie Tan, Hyundai Department Store KINTEX

B1, Hyundai Department Store KINTEX, 817 Hosu-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do, South Korea Hours: Tue–Sun 10:30–20:00 Closed Sep 24–25 for the Chuseok holiday

What kind of bakery is this — brand philosophy

Boulangerie Tan is a European-style naturally fermented baguette and sandwich bakery brand that started in Paju and built a big following there. The signage at the KINTEX branch clearly states the brand's production principles: made today, sold today, discarded today — strict same-day quality control, they say.

They use a self-cultivated natural sourdough starter (levain) and knead their dough with organic wheat and French wheat. No chemical additives — only natural butter and dairy cream, apparently.

For the cornet pie and some of their premium bakery lineup, they use LESCURE A.O.P. Butter from Charentes-Poitou, France, said to give a rich flavor. For freshness and hygiene (especially in summer), they recommend eating sandwiches within 2 hours of purchase and, ideally, eating in-store.

Menu details

① Drinks (Coffee)

The coffee menu uses Fritz Old Dog beans, known for a premium roast, giving a heavy, nutty flavor.

• Americano: ₩4,500
• Decaf Americano: ₩5,000
• Cafe Latte: ₩5,000
• Vanilla Latte: ₩5,500
• Options: extra shot (+₩500), decaf swap (+₩500), tumbler discount (-₩500)

② Sandwiches & baguette lineup

Fresh sandwiches made with naturally fermented baguettes and ciabatta are displayed colorfully at the top of the showcase.

• Carrot râpée chicken salt bread sandwich: a signature sandwich combining crunchy, tangy carrot râpée with mild chicken breast. (Signature brunch-time set: 10:30 AM–2:00 PM, sandwich + 1 americano ₩9,900)
• Jambon-beurre / raw jamón gorgonzola sandwich: a classic European-style sandwich line made with cultured butter, premium jamón, arugula, and more.

Fig cream cheese baguette: a premium baguette where sweet fig and smooth, savory cream cheese come together beautifully.

③ Desserts & signature bakery items

The lower shelves and the refrigerated showcase are packed with desserts that also make great gifts.

• Cornet Pie: crispy, layered pastry filled with sweet cream, available in flavors like pistachio and chocolate. (Gift box for 5 available)
• Salt bread series: from the classic gourmet butter salt bread to ang-butter salt bread and chocolate salt bread, with a buy-3-get-1 promotion (3+1) on salt breads.

Ciabatta & campagne: olive cheese ciabatta, squid-ink ciabatta, and other mild, nutty European-style meal breads good enough to stand in for a meal.

An easy stop on the department store's basement floor

Located in the basement 1 food hall of Hyundai Department Store KINTEX, it's very convenient to stop by while grocery shopping or visiting the department store.

Freshly baked baguettes and golden sandwiches visible through the showcase catch the eye, and the combination of nutty Fritz coffee with classic European bread works really well.

Made with A.O.P.-certified butter and natural sourdough starter, the bread sits light on the stomach and delivers deep flavor. With deals like the brunch set discount and the salt bread 3+1 promotion, I'd recommend it to anyone looking for a good bakery or brunch spot near KINTEX.

The four items I ordered

Order: Fig cream cheese baguette Ang-butter salt bread Glutinous rice salt bread Onion basil chicken ciabatta

This is how they packaged everything for me.

You can eat in or take everything to go.

Fig cream cheese baguette

Ang-butter salt bread

Glutinous rice salt bread

Onion basil chicken ciabatta